Shower Curtain Liner Market was valued at USD 564.35 Mn in 2024, and Global Shower Curtain Liner Market is expected to reach USD 872.03 Mn by 2032, growing at a CAGR of 5.59 % during the forecast period.Shower Curtain Liner Market Overview
Shower curtain liner is a waterproof sheet, typically made of plastic or vinyl, that hangs inside the shower, usually behind a decorative shower curtain. Its primary purpose is to protect the bathroom floor and the decorative shower curtain from water damage by containing the water within the shower space. Shower Curtain Liner Market has been growing because of the increase in eco-consciousness. Traditional plastic is being replaced by sustainable, PVC-free type such as PEVA and natural fabric. Consumers are preferring natural type or PVC-free types. Europe's dominated in the shower curtain liner market, with a 46% share in 2024 is driven by high consumer spending on home decor and a strong focus on sustainability. Meanwhile, the Asia-Pacific (APAC) region is projected to experience rapid growth, this market report aims to simplify complex data for stakeholders, covering historical, current, and forecasted trends. Sustainability, design, and hygiene trends stimulate the Shower Curtain Liner Market. Innovation with PEVA and other green types is a key player while the emphasis on aesthetic patterns and antimicrobial features are also important. Firms such as JINCHAN and Gary Manufacturing are extending supply chains and tailoring solutions to respond to the new consumer requirements. This report provides a future-oriented market insight to help decision-makers. It employs the Porter analysis and the PESTEL analysis in evaluating the external and internal conditions that influence the market. Competitive analysis of major players including their strategies, product lines, and regional presence is also shown in the report being therefore a perfect guide to an investor.To know about the Research Methodology :- Request Free Sample Report
Shower Curtain Liner Market Dynamics:
Rising Eco-Friendly Demand Drives the Shower Curtain Liner Market Growth The market for shower curtain liners is experiencing significant growth driven by increasing consumer awareness and preference for environmentally friendly options. As health and sustainability concerns rise, demand for types like PEVA, which is PVC-free, and other natural/recycled fabrics is expanding, propelling market expansion throughout the forecast period. Shower Curtain Liner Market Segment Analysis: Based on Type, The Polyethylene Vinyl Acetate (PEVA) category is likely to drive market growth because of its low cost and ease of cleaning with sheets. PEVA is becoming a popular PVC-free shower curtain type. Polyethylene vinyl acetate (PEVA) is a kind of plastic. It is sometimes shortened as "EVA." There is a lot of overlap between plastics and clothes these days. Polyester, for example, is commonly mistaken for cloth, although it is actually a type of plastic. Another type of cloth manufactured from recycled plastic is ECONYL. Based on the Application, because of the widespread usage of products, the home is expected to be the fastest-growing market in the forecast period. PEVA shower curtains are less hazardous than PVC shower curtains. They don't contain chlorine, so they don't release hazardous dioxins, which is why they're more commonly used in houses.Shower Curtain Liner Market Regional Insights:
Rising Growth Projections creates Europe Dominated in Shower Curtain Liner Market The Europe region dominated the market with 46 % share in 2024 The APAC region is expected to witness significant growth at a CAGR of 5.59% through the forecast period. The objective of the report is to present a comprehensive analysis of the global Shower Curtain Liner Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also help in understanding the Shower Curtain Liner Market dynamic, structure by analysing the market segments and projecting the Shower Curtain Liner Market size. Clear representation of competitive analysis of key players by Vehicle type, price, financial position, product portfolio, growth strategies, and regional presence in the Shower Curtain Liner Market make the report investor’s guide Shower Curtain Liner Market Competitor Analysis Shower Curtain Liner Market TOP Key Players such as JINCHAN, Ellery Home Styles, Gary Manufacturing, Aim-Co., Rowley Company, Zenna Home. JINCHAN, one of the most well-known manufacturers internationally with a considerable presence in the Asia Pacific Market appears to focus on design, quality, and sustainability. Ellery Home Styles Was acquired by Keeco in 2018. While this isn't a recent development in 2025, it signifies a consolidation within the home fashion product sector. Rowley Company: Appears to be a supplier of custom solutions for shades and drapery systems. While shower curtain liners are not explicitly highlighted as a core focus in readily available information. Zenna Home: While specific recent developments were not readily found, companies in this space generally compete on eco-friendly types, product features (e.g., weighted hems, anti-bacterial), and practical designs. Rowley Company appreciates the products it boasts of in the home decorations and window coverings market. their individual strategic moves in product development, type sourcing, and distribution channels are significantly impacting their competitive standing in a market increasingly driven by consumer preferences for sustainability and practical innovation. Shower Curtain Liner Market Key Trends: • Change in Green and PVC-Free Liners The shift to sustainable and non-toxic types is another significant trend in the market for shower curtain liners. There is an enhanced demand among consumers to use liners that are composed of PEVA, EVA or even polyester, among other biodegradable and green PVC-free types. Increasing Demand of Design- Overs and Dual-Purpose Liners Curtain liners are transforming into a functional and aesthetic decorative part of the bathroom. With the pressure mounting on consumers, more are after printed patterns, frosted finishes, or even textured surfaces that give the liners more attractiveness. Certain liners are used to serve as outer curtains and therefore there is no need to spend on an additional decorative curtain. Implementation of Antimicrobial and Odor-Resistant Technology Response to consumer concerns with mould, mildew and unpleasant odours shower curtain liners with anti-microbial treatments and odor-resistant coatings are becoming popular. They are liners that prevent bacteria and fungi, prolong the useful life of the product, and ensure hygiene. Shower Curtain Liner Market Key Development:
Year Company Name Key Development Jan 24 2024 JINCHAN (Singapore) • Continued expansion in global manufacturing and supply chains, particularly for diverse type (e.g., PEVA, fabric). March 22 2024 Ellery Home Styles (United States) • Integration of product lines and supply chain efficiencies under the Keeco umbrella post-2018 acquisition. April 12 2025 DECOR WALTHER (Germany) • Sustained focus on specialized or custom manufacturing for commercial clients and private label brands. Nov 22 2024 Aim-Co. (United States) • Likely continued development of new product lines in response to eco-friendly trends (e.g., new PEVA formulations, recycled content). Dec 18 2024 IKEA (Sweden) • Continued focus on comprehensive home décor solutions, potentially integrating shower curtain liners more closely with their broader curtain hardware and textile offerings. Shower Curtain Liner Market Scope: Inquiry Before Buying
Shower Curtain Liner Market Report Coverage Details Base Year: 2024 Forecast Period: 2025-2032 Historical Data: 2019 to 2024 Market Size in 2024: USD 564.35 Mn. Forecast Period 2025 to 2032 CAGR: 5.59 % Market Size in 2032: USD 872.03 Mn. Segments Covered: by Type Nylon Polyester PEVA Natural Fabric by Application Home Hotel Apartment Shower Curtain Liner Market Key Players:
North America 1. Zenna Home (United States) 2. Kenney Manufacturing (United States) 3. Ellery Home Styles (United States) 4. Gary Manufacturing (United States) 5. Aim-Co. (United States) 6. Rowley Company (United States) 7. iDesign (InterDesign) (United States) Europe 8. Roca (Spain) 9. Villeroy & Boch (Germany) 10. IKEA (Sweden) 11. Linenshed (Portugal) 12. DECOR WALTHER (Germany) Asia Pacific 13. JINCHAN (Singapore) 14. Shaoxing Dairui Textile Co., Ltd. (China) 15. Wujiang Chuanghui Textile Co., Ltd. (China) 16. Yuyao Pretty Home Sanitary Wares Co., Ltd. (China) 17. Essen Speciality Films Ltd. (India) Middle East & Africa 18. Saudi Ceramics (Saudi Arabia) (home products) 19. BRIGHTS Hardware (South Africa) 20. Gelmar (South Africa)Frequently Asked Questions:
1] What segments are covered in the Global Shower Curtain Liner Market report? Ans. The segments covered in the Market report are based on Product Type and Application. 2] Which region is expected to hold the highest share in the Global Shower Curtain Liner Market? Ans. The Europe region is expected to hold the highest share in the Market. 3] What is the market size of the Global Shower Curtain Liner Market by 2032? Ans. The market size of the Market by 2032 is expected to reach USD 872.03 Mn. 4] What is the forecast period for the Global Shower Curtain Liner Market? Ans. The forecast period for the Market is 2025-2032. 5] What was the market size of the Global Shower Curtain Liner Market in 2024? Ans. The market size of the Shower Market in 2024 was valued at USD 564.35 Mn.
1. Shower Curtain Liner Market Introduction 1.1. Study Assumption and Market Definition 1.2. Scope of the Study 1.3. Executive Summary 2. Shower Curtain Liner Market: Competitive Landscape 2.1. Ecosystem Analysis 2.2. MMR Competition Matrix 2.3. Competitive Landscape 2.4. Key Players Benchmarking 2.4.1. Company Name 2.4.2. Business Segment 2.4.3. End-user Segment 2.4.4. Revenue (2024) 2.4.5. Company Locations 2.5. Market Structure 2.5.1. Market Leaders 2.5.2. Market Followers 2.5.3. Emerging Players 2.6. Mergers and Acquisitions Details 2.7. KANO Model Analysis 3. Global Shower Curtain Liner Market: Dynamics 3.1. Region-wise Trends of Shower Curtain Liner Market 3.1.1. North America Shower Curtain Liner Market Trends 3.1.2. Europe Shower Curtain Liner Market Trends 3.1.3. Asia Pacific Shower Curtain Liner Market Trends 3.1.4. Middle East and Africa Shower Curtain Liner Market Trends 3.1.5. South America Shower Curtain Liner Market Trends 3.2. Shower Curtain Liner Market Dynamics 3.2.1. Global Shower Curtain Liner Market Drivers 3.2.1.1. Rising Eco-Friendly Demand 3.3. PORTER’s Five Forces Analysis 3.4. PESTLE Using Tree-Map Analysis 3.4.1. Government regulations on chemical use 3.4.2. Disposable income 3.4.3. Home renovation and interior design trends 3.5. Regulatory Landscape by Region 3.5.1. North America 3.5.2. Europe 3.5.3. Asia Pacific 3.5.4. Middle East and Africa 3.5.5. South America 4. Shower Curtain Liner Market: Global Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 4.1. Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 4.1.1.1. Nylon 4.1.1.2. Polyester 4.1.1.3. PEVA 4.1.1.4. Natural Fabric 4.2. Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 4.2.1. Home 4.2.2. Hotel 4.2.3. Apartment 4.3. Shower Curtain Liner Market Size and Forecast, by region (2024-2032) 4.3.1. North America 4.3.2. Europe 4.3.3. Asia Pacific 4.3.4. Middle East and Africa 4.3.5. South America 5. North America Shower Curtain Liner Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 5.1. North America Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 5.1.1. Nylon 5.1.2. Polyester 5.1.3. PEVA 5.1.4. Natural Fabric 5.2. North America Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 5.2.1. Home 5.2.2. Hotel 5.2.3. Apartment 5.3. North America Shower Curtain Liner Market Size and Forecast, by Country (2024-2032) 5.3.1. United States 5.3.1.1. United States Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 5.3.1.1.1. Nylon 5.3.1.1.2. Polyester 5.3.1.1.3. PEVA 5.3.1.1.4. Natural Fabric 5.3.1.2. United States Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 5.3.1.2.1. Home 5.3.1.2.2. Hotel 5.3.1.2.3. Apartment 5.3.2. Canada 5.3.2.1. Canada Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 5.3.2.1.1. Nylon 5.3.2.1.2. Polyester 5.3.2.1.3. PEVA 5.3.2.1.4. Natural Fabric 5.3.2.2. Canada Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 5.3.2.2.1. Home 5.3.2.2.2. Hotel 5.3.2.2.3. Apartment 5.3.3. Mexico 5.3.3.1. Mexico Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 5.3.3.1.1. Nylon 5.3.3.1.2. Polyester 5.3.3.1.3. PEVA 5.3.3.1.4. Natural Fabric 5.3.3.2. Mexico Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 5.3.3.2.1. Home 5.3.3.2.2. Hotel 5.3.3.2.3. Apartment 6. Europe Shower Curtain Liner Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 6.1. Europe Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.2. Europe Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3. Europe Shower Curtain Liner Market Size and Forecast, by Country (2024-2032) 6.3.1. United Kingdom 6.3.1.1. United Kingdom Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.1.2. United Kingdom Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.2. France 6.3.2.1. France Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.2.2. France Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.3. Germany 6.3.3.1. Germany Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.3.2. Germany Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.4. Italy 6.3.4.1. Italy Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.4.2. Italy Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.5. Spain 6.3.5.1. Spain Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.5.2. Spain Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.6. Sweden 6.3.6.1. Sweden Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.6.2. Sweden Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.7. Austria 6.3.7.1. Austria Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.7.2. Austria Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 6.3.8. Rest of Europe 6.3.8.1. Rest of Europe Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 6.3.8.2. Rest of Europe Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7. Asia Pacific Shower Curtain Liner Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 7.1. Asia Pacific Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.2. Asia Pacific Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3. Asia Pacific Shower Curtain Liner Market Size and Forecast, by Country (2024-2032) 7.3.1. China 7.3.1.1. China Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.1.2. China Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.2. S Korea 7.3.2.1. S Korea Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.2.2. S Korea Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.3. Japan 7.3.3.1. Japan Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.3.2. Japan Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.4. India 7.3.4.1. India Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.4.2. India Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.5. Australia 7.3.5.1. Australia Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.5.2. Australia Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.6. Indonesia 7.3.6.1. Indonesia Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.6.2. Indonesia Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.7. Philippines 7.3.7.1. Philippines Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.7.2. Philippines Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.8. Malaysia 7.3.8.1. Malaysia Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.8.2. Malaysia Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.9. Vietnam 7.3.9.1. Vietnam Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.9.2. Vietnam Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.10. Thailand 7.3.10.1. Thailand Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.10.2. Thailand Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 7.3.11. Rest of Asia Pacific 7.3.11.1. Rest of Asia Pacific Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 7.3.11.2. Rest of Asia Pacific Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 8. Middle East and Africa Shower Curtain Liner Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 8.1. Middle East and Africa Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 8.2. Middle East and Africa Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 8.3. Middle East and Africa Shower Curtain Liner Market Size and Forecast, by Country (2024-2032) 8.3.1. South Africa 8.3.1.1. South Africa Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 8.3.1.2. South Africa Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 8.3.2. GCC 8.3.2.1. GCC Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 8.3.2.2. GCC Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 8.3.3. Nigeria 8.3.3.1. Nigeria Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 8.3.3.2. Nigeria Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 8.3.4. Rest of ME&A 8.3.4.1. Rest of ME&A Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 8.3.4.2. Rest of ME&A Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 9. South America Shower Curtain Liner Market Size and Forecast by Segmentation (by Value in USD Mn.) (2024-2032) 9.1. South America Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 9.2. South America Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 9.3. South America Shower Curtain Liner Market Size and Forecast, by Country (2024-2032) 9.3.1. Brazil 9.3.1.1. Brazil Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 9.3.1.2. Brazil Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 9.3.2. Argentina 9.3.2.1. Argentina Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 9.3.2.2. Argentina Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 9.3.3. Rest of South America 9.3.3.1. Rest of South America Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 9.3.3.2. Rest of South America Shower Curtain Liner Market Size and Forecast, By Type (2024-2032) 9.3.3.3. Rest of South America Shower Curtain Liner Market Size and Forecast, By Application (2024-2032) 10. Company Profile: Key Players (Detailed Profile for all Major Industry Players) 10.1. JINCHAN 10.1.1. Company Overview 10.1.2. Business Portfolio 10.1.3. Financial Overview 10.1.4. SWOT Analysis 10.1.5. Strategic Analysis 10.1.6. Recent Developments 10.2. Zenna Home 10.3. Kenney Manufacturing 10.4. Ellery Home Styles 10.5. Gary Manufacturing 10.6. Aim-Co. 10.7. Rowley Company 10.8. iDesign (InterDesign) 10.9. Roca 10.10. Villeroy & Boch 10.11. IKEA 10.12. Linenshed 10.13. DECOR WALTHER 10.14. Shaoxing Dairui Textile Co., Ltd. 10.15. Wujiang Chuanghui Textile Co., Ltd. 10.16. Yuyao Pretty Home Sanitary Wares Co., Ltd. 10.17. Essen Specialty Films Ltd. 10.18. Saudi Ceramics 10.19. BRIGHTS Hardware 10.20. GelmaR 11. Analyst Recommendations 12. Shower Curtain Liner Market: Research Methodology
