Men’s Personal Care Market Size by Product Type, Distribution Channels, Age group, Region, Industry-Wide Analysis, Competitive Landscape Assessment & Long-Term Forecast to 2029
Overview
The Men’s Personal Care Market size was valued at US$ 32.88 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 9.05% through 2023 to 2029, reaching nearly US$ 60.31 Bn.
Men’s Personal Care Market Overview:
Men personal care products are in high demand in the global men personal care market since increase in market trends and rise in disposable income. Acceptance towards hygiene and personal grooming has increased rapidly among men. Key players in Personal care market have launched innovative products specifically for men through collaborations.
The market is currently valued at US$ 50.24 Bn. Men personal care products consist of items dedicated to personal hygiene and enhancement. Perfumes, deodents, hair gel, hair conditioners are few examples of the products that male consumers prefer for their hygiene.
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Impact of Covid-19 Analysis: There was a significant impact of COVID-19 on consumer purchasing behaviour for personal care products. The pandemic has and will increase consumers interest in natural ingredients based personal products and need to maintain hygiene and sanitation. Consumers are preferring natural ingredients and avoiding purchasing of products containing artificial ingredients due to risk of infection on body.
Men’s Personal Care Market Dynamics:
With rising awareness in respect to health, wellness, body image, hygiene and grooming are the key factors driving the personal care market. Men nowadays are more focused on personal hygiene and conscious about physical appearances which has increased duly with time because for the emerging market and social media trends.
One of the major factor leading to rise in men’s personal care market is disintegrating in gender stereotypes has begun rapidly and new products are being launched in market specifically targeting men. Recent studies show that around 193 new men’s personal care brands and products were launched between years 2018 to 2020.
The market is filled with ample of opportunities as not only established brands but new brands are penetrating the market and introducing ways to increase the usage of personal care products in men. The brands have catered their portfolio according to growing market demands offering wide range of products for men.
Men’s Personal Care Market Segment Analysis:
By Product, skin care segment dominated the market in men’s personal care market which accounted for 44.62 % share in 2022.Products such as face wash, serums, creams and moisturisers have contributed most in the growth of men’s personal care products. Majority of high end brands have also been investing to expand their product range in skin care segment.
The personal grooming sector is expected to grow at the fastest CAGR of 6.5% from 2022 to 2027.There have been various innovations in this segment such as beard wax, kits, beard oil and many more new innovative products are expected to drive this segments growth.
The Men’s skincare market was valued at US$ 12.47 Bn. in 2021 and it is expected to reach US $ 19 Billion by 2027 growing at CAGR OF 6.2 % from 2022 to 2027.
By Distribution channel, with 45.9% share of global revenue hypermarket and supermarket distribution channel dominated the market in 2022.These stores offer various ranges, brands to choose from and demo of products in detail and to try. E-commerce distribution channel is expected to grow highest over the forecast period. The E-commerce channel provides wide range of products and majority of start-up products and easier buying option from home.
By Age group, The largest share of men’s personal care marekt is held by 18 – 30 years age group and then second largest is held by 31-59 year age group.One of the major factors that 18-30 years age group has grown because awareness in personal well-being and awareness of one’s awareness. 18-30 years age group is expected to grow at CAGR of 9.24% during the forecast period.
Men’s Personal Care Market Regional Insights:
North American region dominated the market for men’s personal care and accounted for 29.2% share of the global revenue. This region has established economy which has directed larger spending and companies in this region focused their R&D on organic and natural skincare to target men.
Whereas, Asia Pacific is expected to be one of the fastest growing regional market over the forecast period. The key factors driving this regional market is preference of men toward corporate lifestyles and awareness towards hygiene also increase in number of educated customers especially from countries like India and China.
The objective of the report is to present a comprehensive analysis of the Men’s Personal Care Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.
PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding the Men’s Personal Care Market dynamics, structure by analyzing the market segments and project the Men’s Personal Care Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Men’s Personal Care Market make the report investor’s guide.
Men’s Personal Care Market Scope: Inquire before buying
| Men’s Personal Care Market | |||
|---|---|---|---|
| Report Coverage | Details | ||
| Base Year: | 2022 | Forecast Period: | 2023-2029 |
| Historical Data: | 2017 to 2022 | Market Size in 2022: | US $ 32.88 Bn. |
| Forecast Period 2023 to 2029 CAGR: | 9.05% | Market Size in 2029: | US $ 60.31 Bn. |
| Segments Covered: | by Product Type | • Skincare • Haircare • Personal Grooming • Others |
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| by Distribution Channels | • Hypermarkets and Supermarkets • Pharmacy and drug stores • E-commerce • Others |
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| by Age group | • 18-30 years • 31-58 years • 59 & Above |
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Men’s Personal Care Market, by Region
• North America (United States, Canada and Mexico)
• Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
• Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
• Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
• South America (Brazil, Argentina Rest of South America)
Men’s Personal Care Market Key Players:
• Procter & Gamble
• Reckitt Benckiser
• L’Oreal
• Beiersdorf AG
• Johnson & Johnson
• Unilever
• Coty Inc.
• Estee Lauder Companies, Inc.
• Edge well Personal Care Company
• Kao Corporation
• Colgate-Palmolive
• Kimberly Clark
• Shiseido Company ltd.
• Amorepacific
• DSM KON
• Church and Dwight Company Inc.
• Gillette India ltd.
Frequently Asked Questions:
1. Which region has the largest share in Global Men’s Personal Care Market?
Ans: North America region held the highest share in 2022.
2. What is the growth rate of Global Men’s Personal Care Market?
Ans: The Global Men’s Personal Care Market is expected to grow at a CAGR of 9.05% during forecasting period 2023-2029.
3. What is scope of the Global Men’s Personal Care market report?
Ans: Global Men’s Personal Care Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.
4. Who are the key players in Global Men’s Personal Care market?
Ans: The important key players in the Global Men’s Personal Care Market are – Procter & Gamble, Reckitt Benckiser, L’Oreal, Beiersdorf AG, Johnson & Johnson, Unilever, Coty Inc., Estee Lauder Companies, Inc., Edge well Personal Care Company, Kao Corporation, Colgate-Palmolive, Kimberly Clark, Shiseido Company ltd., Amorepacific, DSM KON, Church and Dwight Company Inc., and Gillette India ltd.
5. What is the study period of this market?
Ans: The Global Men’s Personal Care Market is studied from 2022 to 2029.