Magnetic Eyelashes Market Size by Product, Type, Application, End-User, Region, Industry-Wide Analysis, Competitive Landscape Assessment & Long-Term Forecast to 2029
Overview
Magnetic Eyelashes Market size was valued at US$ 1.41 Bn. in 2022 and the total revenue is expected to grow at 6.5 % through 2023 to 2029, reaching nearly US$2.20 Bn.
Magnetic Eyelashes Market Overview:
Magnetic Eyelashes are magnetic extensions worn over natural eyelashes using magnets which are way more convenient than using traditional eyelashes. These eyelashes are different and easy to use than glued or adhesive eyelashes. Magnetic eyelashes have become a popular choice among women as they are easy and quick application.
Most of the fake eyelashes need to be glued on which also causes skin irritation or allergic reaction. The product comes in various styles – 3 full strip lashes and 2 accents. The organizations are creating their brand image among consumers majorly through Social Media Influencers.
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Impact of COVID- 19 Analysis: The pandemic has significantly impacted the market which has led to a decrease in sales of eyelashes as all physical stores were shut down. The supply chain includes mainly physical stores and E-commerce connected logistic suppliers. During a pandemic, transportation and delays in delivery have affected the market due to strict restrictions in various countries. Also, the supply of raw materials due to supply has been greatly affected.
Magnetic Eyelashes Market Dynamics:
The growth of the organized retail sector will lead to the growth of the magnetic eyelashes market. The key factor which has increased the use of magnetic eyelashes is the ease of use and uses magnet which helps in avoiding adhesive which is harmful to the skin.
The chances of lashes falling down are less as compared to adhesive eyelashes. The growth of the global magnetic eyelashes market may be hamper by the presence of private label brands.
For key players in this market, the influence of social media plays a rewarding opportunity. Over the past 3 years, retail sales have grown approximately 28% due to the sale of private label brands which also includes an unorganized market as well. For Marketing through Social media influencers has gone to US$ 8 Bn. in 2022.
Impact of COVID- 19 Analysis: The pandemic has significantly impacted the market which has led to a decrease in sales of eyelashes as all physical stores were shut down. The supply chain includes mainly physical stores and E-commerce connected logistic suppliers. During a pandemic, transportation and delays in delivery have affected the market due to strict restrictions in various countries. Also, the supply of raw materials due to supply has been greatly affected.
Magnetic Eyelashes Market Dynamics:
The growth of the organized retail sector will lead to the growth of the magnetic eyelashes market. The key factor which has increased the use of magnetic eyelashes is the ease of use and uses magnet which helps in avoiding adhesive which is harmful to the skin.
The chances of lashes falling down are less as compared to adhesive eyelashes. The growth of the global magnetic eyelashes market may be hamper by the presence of private label brands.
For key players in this market, the influence of social media plays a rewarding opportunity. Over the past 3 years, retail sales have grown approximately 28% due to the sale of private label brands which also includes an unorganized market as well. For Marketing through Social media influencers has gone to US$ 8 Bn. in 2019.
Magnetic Eyelashes Market Segment Analysis:
By Product, Strip false dominated the market segment with 43 % of share. Strips are most popular among consumers who wear eyelashes daily, as they are fastest and easiest to wear. Strip eyelashes are pre-styled and are available in various designs. The individual eyelashes are expected to grow highest with CAGR 5.8%.These are available in 2 types – single and flared forms. These extensions are available as both permanent as well as temporary variants.
By Constituents, with 60% of revenue share, Synthetic eyelashes dominated the segment. Synthetic lashes are manufactured from rubber, polymers, or acrylic material which makes them look glossier and shiner. Whereas, Natural eyelashes are manufactured from mink hair, sable hair, human hair, or silk and it makes them very lightweight and convenient for regular use. The Natural eyelashes segment is expected to grow at a CAGR of 5.6 % during the forecast period.
By Distribution Channel, Convenience stores (department stores, drug stores, and specialty stores) dominated the segment with 55 % of revenue share. The store is dominating as the consumers need customized eyelashes therefore they prefer purchasing from stores rather than online platforms.
The online channel is expected to grow the fastest in this segment with a CAGR of 7.32%. This channel is becoming popular among consumers as they are providing guaranteeing safety and massive discount offers on expensive products.
By Colour, the segment is dominated by black colour in the market with a 56 % revenue share. The colour segment is expected to grow higher at a CAGR of 7% during the forecast period. Multi-colored eyelashes are growing popular among consumers with ongoing market trends. They are available in various colours and a combination of 2-3 colours.
Magnetic Eyelashes Market Regional Insights:
European region dominated the market by 39.18% share. Improvements in current lifestyles and consciousness regarding magnetic eyelashes have positively impacted the growth of the market in Europe. Permanent Eyelashes has been gaining popularity due to beauty trends in the North American region. Evolving beauty trends and the availability of new and innovative products Asian market is growing.
The Asia-Pacific market is expected to be the fastest-growing market driven by countries like India, South Korea, China and Philippines will grow at a 6.73 percent CAGR during the same period.
The objective of the report is to present a comprehensive analysis of the Magnetic Eyelashes Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.
PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding the Magnetic Eyelashes Market dynamics, structure by analyzing the market segments and project the Magnetic Eyelashes Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Magnetic Eyelashes Market make the report investor’s guide.
Magnetic Eyelashes Market Scope: Inquire before buying
| Magnetic Eyelashes Market | |||
|---|---|---|---|
| Report Coverage | Details | ||
| Base Year: | 2022 | Forecast Period: | 2023-2029 |
| Historical Data: | 2017 to 2022 | Market Size in 2022: | US $ 1.41 Bn. |
| Forecast Period 2023 to 2029 CAGR: | 6.5% | Market Size in 2029: | US $ 2.20 Bn. |
| Segments Covered: | by Product | • Strips •Cluster Accent •Individual •Others |
|
| by Type | • Natural •Synthetic |
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| by Application | • Online Stores •Convenience Stores •Hypermarkets and Supermarkets |
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| by End-User | • Black •Brown •Multi coloured |
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Magnetic Eyelashes Market, by Region
• North America (United States, Canada and Mexico)
• Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
• Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
• Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
• South America (Brazil, Argentina Rest of South America)
Magnetic Eyelashes Market Key Players
• One Two Cosmetics
• Aroamas
• Reazeal
• LAMIX
• Luxillia
• Arishine Beauty
• OpulenceMD Beauty
• MoxieLash
• Glamnetic
• Eylure
• KISS Products
• AsaVea
• Ardell
• Lafabs
• Huda Beauty
• Gianni Lashes
• Royal Korindah
• MAC Cosmetics
• House of Lashes
• Esqido
Frequently Asked Questions:
1. Which region has the largest share in Global Magnetic Eyelashes Market?
Ans: European region held the highest share in 2022.
2. What is the growth rate of Global Magnetic Eyelashes Market?
Ans: The Global Magnetic Eyelashes Market is growing at a CAGR of 6.5% during forecasting period 2023-2029.
3. What is scope of the Global Magnetic Eyelashes Market report?
Ans: Global Magnetic Eyelashes Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.
4. Who are the key players in Global Magnetic Eyelashes Market?
Ans: The important key players in the Global Magnetic Eyelashes Market are – One Two Cosmetics, Aroamas, Reazeal, LAMIX, Luxillia, Arishine Beauty, OpulenceMD Beauty, MoxieLash, Glamnetic, Eylure, KISS Products, AsaVea, Ardell, Lafabs, Huda Beauty, Gianni Lashes, Royal Korindah, MAC Cosmetics, House of Lashes, Esqido
What is the study period of this Market?
Ans: The Global Magnetic Eyelashes Market is studied from 2022 to 2029.