Japan Cross-border E-commerce Market: Industry Analysis and Forecast (2021-2027) by Platform, Application and Region

Japan Cross-border E-commerce Market size was valued at US$ 2.59 Bn. in 2019 and the total revenue is expected to grow at 7.3% through 2021 to 2027, reaching nearly US$ 4.55 Bn.
Japan Cross-border E-commerce Market Overview:
International online trading refers to cross-border e-commerce. It's also known as B2C (business to consumer), B2B (business to business), or B2C (business to consumer) (C2C). When a consumer chooses to buy a product from an online merchant in another nation, this is known as cross-border e-commerce.
Japan Cross-border E-commerce Market Dynamics:
Increasing urban populations, Internet penetration, changing shopping behaviors, and increasing consumer awareness of e-commerce are expected to drive market growth during the forecast period. For example, according to Japan’s Internet Statistics and Telecommunications Report, Japan’s Internet penetration rate in 2019 was 93.8%. According to Japanese industry experts, consumer behavior in Japan is changing rapidly. Consumers are increasingly inclined to buy products from well-known global brands and they usually shop more and more online. Many payment providers and merchants have been able to enter the Japanese market as a result of these considerations. Furthermore, more than 60% of Japanese customers buy products with credit cards. Clothes and fashion are likely to overtake other categories as Japan's leading sector. Due to relatively small expenditures on communications and infrastructure, mature organizations and large enterprises tend to operate online. E-commerce makes it easier for organizations to reach customers, so it also achieves the necessary business contacts. E-commerce has also been driven by the increasing importance of online marketing tools such as Google ads and Facebook ads. Due to the popularity of social media applications, marketing options are abundant today; this in turn helps to push the Japan cross-border e-commerce market on a growth trajectory.

Due to the COVID-19 pandemic, the first few months of January and February were full of challenges, however, the sales rate started to pick up again in March. The pandemic has severely affected physical stores, but according to Japanese freight brokerage and e-commerce order fulfillment company Rakuten Super Logistics, online retailers’ orders increased by 52% during the pandemic.



To know about the Research Methodology :- Request Free Sample Report

The report has covered the market trends from 2015 to forecast the market through 2026. 2019 is considered a base year however 2020’s numbers are on real output of the companies in the market. Special attention is given to 2020 and effect of lockdown on the demand and supply, and also the impact of lockdown for next two years on the market. Some companies have done well in lockdown also and specific strategic analysis of those companies is done in the report.
Japan Cross-border E-commerce Market Segment Analysis:
On the basis of platform, Japan cross-border e-commerce market is sub-segmented into B2B, B2C, and C2C. The B2C segment held the largest market share of 53.85 % in 2019. It helps to remove third party client, and it makes easier for business administration. This significant percentage can be attributed to the growing middle-class population, as well as the widespread usage of social media, which is increasing demand for online purchases of various products and services, which is helpful for driving B2C market growth. Customers' purchasing experiences are altering as a result of e-commerce or internet retail.

The Customer to Customer (C2C) segment held a market share of 10% in 2019. Companies are developing platforms that allow individual vendors from one country to sell to people in other countries. This allows individuals to contact buyers directly and ship products directly, removing the need for middlemen. However, in the next years, a lack of trust is expected to hamper segment growth.

On the basis of application, Japan cross-border e-commerce market is sub-segmented into food & beverage, personal care, furniture & appliances, toys, hobby & DIY, electronics & media, fashion.

In 2019, the furniture and appliances segment held the largest market share of 25.33%, owing to increasing people’s awareness regarding home furniture and appliances. Furthermore, the current work-from-home situation has a positive impact on the Furniture segment's growth. Several companies advised their workers to work from home. According to e-commerce industry analysts, it's had a good impact on the e-commerce sector, with demand for products such as power banks, routers, headphones, laptops, worktables, and chairs increasing dramatically.

The electronics and media is the second dominant segment and it held xx% of the share in 2019. Mobile phones are a key contributor to the electronics and media segment's market share. iPhones from Apple Inc. are extremely popular in Japan. Consumers purchase these phones from sellers outside the nation via e-commerce websites.
Japan Cross-border E-commerce Market Country Insights:
In Japan, over 80% of the population uses the Internet, and 70% of adults in Japan shop online. About 54% of the country's population uses smartphones, and about 14% of online sales are done via mobile phones. There are 76 million online shoppers in the country, with 10.2% of them shopping on foreign websites. People frequent portals that are easy to comprehend and utilize in Japanese, therefore localization is considered a significant aspect for success. The market is affected by increased customer preference for foreign products because certain products are not available in their products. Have their own country, price advantage, and loyalty to specific foreign brands. In addition, due to the improvement of Internet connectivity and the presence of multiple applications on Android and iOS platforms, the emergence of e-commerce portals as the main sales medium is expected to remain one of the favorable factors in the next six years.

The objective of the report is to present a comprehensive analysis of the Japan Cross-border E-commerce market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analysed, which will give a clear futuristic view of the industry to the decision-makers.

The report also helps in understanding the Japan Cross-border E-commerce market dynamics, structure by analyzing the market segments and projects the Japan Cross-border E-commerce market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Japan Cross-border E-commerce market make the report investor’s guide.
Japan Cross-border E-commerce Market Scope: Inquire before buying

Japan Cross-border E-commerce Market Key Players
• Amazon.com, Inc.
• Rakuten, Inc.
• Kakaku.com, Inc.
• Yahoo! Japan Corporation
• Taobao
• ETao
• Newegg
• Apple Inc.
• DMM.com, Ltd.
• YODOBASHI CAMERA
• Ebiz Japan
• AliExpress
• EBay
• Lazada
Frequently Asked Questions:
1. What will be the market size of Japan Cross-border E-commerce market in 2027?
Ans: The Japan cross-border e-commerce market is expected to reach US$ 4.55 billion by 2027.

2. What is the growth rate of Japan Cross-border E-commerce Market?
Ans: The Japan Cross-border E-commerce Market is growing at a CAGR of 7.3% during forecasting period 2021-2027.

3. What segments are covered in Japan Cross-border E-commerce Market?
Ans: Japan Cross-border E-commerce Market is segmented into platform application and Country.

4. Who are the key players in Japan Cross-border E-commerce Market?
Ans: The important key players in the Japan Cross-border E-commerce Market are - Amazon.com, Inc., Rakuten, Inc., Kakaku.com, Inc., Yahoo! Japan Corporation, Taobao, ETao, Newegg, Apple Inc., DMM.com, Ltd., YODOBASHI CAMERA, Ebiz Japan, AliExpress, EBay, and Lazada.

5. What is the study period of this market?
Ans: The Japan Cross-border E-commerce Market is studied from 2019 to 2027.