Tumblers Market: Industry Analysis and Forecast (2025-2032)

The Tumblers Market size was valued at USD 3.60 Billion in 2024 and the total Tumblers revenue is expected to grow at a CAGR of 7.85% from 2025 to 2032, reaching nearly USD 6.59 Billion.
Tumblers Market Overview:
A tumbler is a vessel that is used to drink water, milk, juice, and other beverages. It's a glass vessel with a flat bottom, straight sides, no handle or stem, and a modest capacity. Glass tumblers come in a variety of forms and sizes which is extremely popular in the culture nowadays. Heat resistance and the use of double walled borosilicate glass, which makes the product visible, are two unique aspects that make the glass tumblers appealing. According to MMR research, tumblers market is expected to grow at a CAGR of 9% during the forecast period.

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Dynamics:
Some of the factors driving market growth include the growing beverage sector, on-the-go drinkware, more outdoor activities, and rising health and fitness concerns. The expense of tumblers vs. disposable tumblers, however, is limiting market expansion. A tumbler is a container for drinking liquids such as water, milk, juice, and other beverages. It's a small vessel with a flat bottom made of stainless steel, glass, or plastic with straight sides, no handle or stem, and a modest capacity. Tumblers are available in a variety of styles, sizes, and colors, making them quite appealing.

According to Psychological Survey, taking a coffee break with coworkers might help to relieve tension and break up the workday. However, with coffee breaks costing several dollars or more depending on the type of drink, they can quickly pile up and put a strain on one’s finances. A cappuccino or latte costs roughly $4–5, which can easily mount up to hundreds of dollars over months if anyone go out for coffee every day. One might easily spend a small fortune on drive-thru coffee over the course of several years. Filling the tumbler cup with coffee or tea made at home and then refilling it as needed from the office coffee maker is a more cost-effective option.

Paper cups consumption statistics:

Single-serve coffee cups are convenient, but they're also flimsy and prone to spills if not handled properly. Reusable stainless steel travel mugs, on the other hand, are designed for dependability and high-impact use while remaining lightweight for simple transport and storage. When drinking hot beverages, having a drip-free, tight-fitting plastic top and an ultra-durable stainless steel body is extremely vital for safety and convenience when on the go. By , Americans are expected to consume 32 billion paper coffee cups, according to the paper industry. Starbucks used 5.3 billion cups in , according to a report published by the Alliance for Environmental Innovation and Starbucks. Starbucks announced in  that the number of cups used in its outlets had increased to 2.3 billion.

Typical paper coffee cups are constructed of 100% virgin paperboard that has been bleached. When it comes to allowing recycled paper pulp to come into direct contact with food and beverages, FDA restrictions are stringent and recycled paper is insufficiently robust to contain a liquid. Starbucks experimented with a new type of coffee in the late 2000s. The process of recycling releases high amount of methane and harmful in nature. Reusable drink ware, such as water bottles, mugs, and tumblers, are in high demand since they are not only fashionable but also a status symbol. Nearly 70% of consumers are willing to pay more for environmentally friendly products.

Manufacturers are under constant pressure to introduce new products, ranging from double-wall insulation and stainless steel to ceramic and other alternative plastics, high-performance capabilities, and artisan-quality decorative techniques. Reusable drink ware is also a fantastic and cost-effective option for businesses to promote their brand on a highly visible and portable item.
Tumblers Market Segmentation:
By Material, the Stainless steel holds the largest market share in the Global Tumblers Market. According to MMR analysis, the segment is further expected to grow at a CAGR of 7.86% during the forecast period. In the tumblers market, stainless steel dominates by revenue due to its premium positioning, superior insulation, and durability, while plastic leads by volume thanks to affordability and mass adoption in price-sensitive regions. Stainless steel tumblers, particularly double-wall vacuum-insulated designs, have become the preferred choice in developed markets as consumers seek long-lasting, eco-friendly alternatives to single-use products, driving higher margins for brands. Their popularity is further fueled by lifestyle trends in fitness, outdoor activities, and personalization options such as engraved designs, making them a status product as much as a utility.



Plastic tumblers, on the other hand, remain highly relevant, especially in emerging economies, due to their lightweight nature, low price, and availability in vibrant colors and kid-friendly designs. However, growing awareness of sustainability and concerns over microplastics are challenging their long-term growth, pushing manufacturers to adopt BPA-free and recyclable materials. Glass tumblers occupy a niche segment, valued for their clean aesthetics and flavor neutrality, while other materials like ceramic, bamboo composites, and silicone cater to eco-conscious and style-driven consumers in gifting and seasonal categories.

The market is witnessing a shift where stainless steel drives premiumization and profitability, while plastic sustains volume growth, creating a dual-track opportunity for global brands.

Stainless Steel segment is dominating the market in terms of sales:

Stainless steel is considered as great alternative for plastic tumblers as plastic is considered as environmentally harsh material and many competitors in the market are pushing towards environmental sustainability. Moreover, stainless steel provides more sturdy design than the plastic and glass and have less breakage issues. Personal tumblers is the new trend in the market considered to drive the growth of the segment as according to university of Texas Study, more than 5% YOY growth is accounted by private steel tumblers in 2024 and demand is expected to adhere during the forecast period as people are posing in more environmentally concerned manner.

According to Starbucks Global Responsibility Report, customers brought their own tumblers into Starbucks 35.8 million times in , preventing over 1.6 million pounds of paper from entering landfills. Despite the fact that customers used their personal mugs 1.6 million more times in than the previous year, the percentage of customers who chose reusable mugs remained unchanged.

Starbucks Case Study: Starbucks Coffee Company (Starbucks) released a $1 reusable cup in its locations in the United States and Canada in , and later in the United Kingdom. The company came up with the notion of a plastic reusable cup known as plastic tumblers to lessen its environmental impact, as it was frequently chastised by environmentalists for producing 4 billion single-serve cups as garbage each year, which ended up in landfills or as litter.One of the most important concerns facing the world's largest coffee company, and specifically Hanna, was to address the issue of branded waste generated each year. Hanna claimed that the 4 billion cups it threw out each year were a minuscule percentage of the 500 billion cups produced worldwide, and that it only accounted for a "sliver" of Starbucks' environmental imprint. Starbucks has tried a number of programmes over the years to address the cup issue, but they had had little success. In 2008, the company set a goal of making 100% of its cups recyclable by , as well as serving 25% of beverages made in its company-operated outlets in personal cups by that year. Since the opening of its stores, the company has offered a 10 cent discount to clients who bring their own cups, but only a small percentage of consumers have taken advantage of the offer.

Because it was only able to achieve less than 2% of its goal of delivering beverages in personal cups by in , the corporation was obliged to cut the target to 5% by . Starbucks acknowledged in markets like Germany and the United Kingdom have effective recycling mechanisms in place, despite the lack of front-of-store recycling containers. Store garbage is segregated into three streams in the back of Starbucks locations in the United Kingdom, for example, and then separated later at the waste plant. Starbucks' UK outlets presently divert about half of their garbage from landfills using this strategy, and the company is always looking for new ways to boost that percentage. Starbucks is able to assist in the development of skills in markets that are new to recycling by leveraging solutions from its many markets throughout the world.

North America is dominating the Tumblers Market:

North America is dominating the tumblers market with more than 75% market share. Factors attributing growth of the region are increasing demand for stainless steel and plastic tumblers in the masses as well as incrteasing use of personal tumblers by the office working employees in the USA, Canada and other regions. USA accounted for 80% market share in terms of sales and manufacturing of tumblers owing to high demand of tumblers in the region and no. of coffee enthusiasts across the country. Starbucks is the largest tumbler distributor as the company is leading coffee shop across the globe as well as the country.

Europe is the second dominating region in the tumblers market with 20% of market share in terms of sales owing to high lifestyle changes across the regions of UK, Germany, France and others. Moreover, incfreasing use of sustainable and cheap tumblers by the coffe shops in the region is the key factor driving the growth of the region in the tumblers market. According to plastic tumblers manufactureres council, Germany and UK have accounted for respectively 4.5% and 6.22% YOY growth in the past years.

APAC and MEA regions are expected to pose lucrative opportunities for key players in the market as the lifestyle in the regions is changing rapidly owing toi increasing urbanization and changing work life. The objective of the report is to present a comprehensive analysis of the Tumblers Market to the stakeholders in the industry. The past and current status of the industry with the forecasted Market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include Market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the Market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the Tumblers Market dynamics, structure by analyzing the Market segments and project the Tumblers Market size. Clear representation of competitive analysis of key players by Type, price, financial position, Type portfolio, growth strategies, and regional presence in the Tumblers Market make the report investor’s guide.
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Global Tumblers Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 3.60 Bn.


Forecast Period 2025 to 2032 CAGR:
7.85%
Market Size in 2032:
USD 6.59 Bn.


 Segments Covered:
by Material
Plastic
Stainless Steel
Glass
Others


by Product Type
Insulated Tumblers
Non-Insulated Tumblers
Others


by Application
Household
Commercial
Promotional Events
Others


by Capacity
Up to 12 oz
12 to 20 oz
20 to 30 oz
Above 30 oz


by Distribution Channel
Offline
Online



Tumblers Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Tumblers Market, Key Players are:
1. YETI
2. Stanley
3. Hydro Flask
4. S'well
5. RTIC Outdoors
6. KingStar
7. Starbucks
8. CamelBak
9. Thermos
10. Tervis Tumbler
11. Libbey
12. ORCA Cooler
13. KINTO
14. Pinnacle Promotions
15. Zhiben Environmental Technology
16. Good Natured Products Inc.
17. Biogreen Europe GmbH
18. Tupperware Brands Corporation
19. Pelican Products Inc.
20. Newell Brands
21. Cool Gear
22. BrüMate
23. Zhejiang Haers Vacuum Containers Co., Ltd
24. Sunsum Household Co., Ltd
25. Yongkang STWADD Houseware Co., Ltd
26. Tupperware Brands Corporation
27. Arrant Enterprises Limited
28. Hangzhou Topnovo Co., Ltd.
29. Others

Frequently Asked Questions:

1. Which region has the largest share in Global Tumblers Market?
Ans: North America region held the highest share in 2024.

2. What is the growth rate of Global Tumblers Market?
Ans: The Global Tumblers Market is growing at a CAGR of 7.85% during forecasting period 2025-2032

3. What is scope of the Global Tumblers Market report?
Ans: Global Tumblers Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

5. What is the study period of this Market?
Ans: The Global Tumblers Market is studied from 2024 to 2032