Oral Hygiene Market: Global Industry Analysis and Forecast 2023-2029

The Global Oral Hygiene Market size was valued at USD 48.56 Billion in 2022 and the total Oral Hygiene Market is expected to grow at a CAGR of 3.05% from 2023 to 2029, reaching nearly USD 59.92 Billion.
Oral Hygiene Market Overview:
Oral hygiene refers to the usual practice of maintaining cleanliness and promoting the health of the mouth and teeth. The oral hygiene market includes products and practices that are used to maintain oral health & hygiene. It contains a wide range of products like mouthwash, toothpaste, toothbrushes, dental accessories, dental floss, and professional oral care products used by dental professionals and dentists.

According to the WHO (World Health Organization), nearly 3.5 billion people worldwide have oral diseases in 2022. The most common oral diseases are periodontal diseases (gum disease), dental caries (tooth decay), and oral cancer. Oral cancer is a disease in which cancer cells form in the mouth or throat. Oral diseases can have a significant impact on a person's quality of life. At the end of 2023, an estimated nearly 54,100 people in the US are projected to receive a diagnosis of oral cancer, with approximately 11,000 losing their lives to this disease. Oral cancer primarily affects the mouth and pharynx and is largely preventable. While the rates of new oral cancer cases have not experienced a significant rise since 2000, there has been an improvement in the 5-year survival rates for these cancers.

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Innovations and Marketing Strategies Enhancing the Demand for Oral Care Products:

The demand for oral care products is significantly influenced by the product innovations implemented by manufacturers, as well as substantial investments in marketing and promotional activities aimed at expanding their customer base. An example of this can be seen in the collaboration between Oral B and Grin App in January 2022. Through this partnership, personalized oral care solutions are provided, and Oral B products are promoted through customized recommendations for customers across the US.

Furthermore, the global growth of the Oral hygiene Market is being propelled by increasing consumer awareness of technological advancements in oral care. Furthermore, in Western countries such as the US, Germany, the UK, and others, there is a growing consumer preference for electronic toothbrushes, mouthwashes, and dental floss. This shifting preference is anticipated to drive Oral hygiene Market growth.



Oral Hygiene Market Dynamics:

Oral Hygiene Market dynamics are thoroughly studied and explained in the report, which helps reader to understand emerging market trends, drivers, restraints, opportunities, and challenges at global and regional level for the Market.

Growing Awareness of Oral Health:

The growing awareness of oral health is a major driver of the oral hygiene market globally. This is owing to the increasing incidence of dental diseases, like tooth decay and gum disease, which can lead to serious health problems if left untreated. Governments in various countries have launched initiatives to increase awareness of oral health. These initiatives have included public education campaigns, school programs, and subsidies for dental care.

Advancements in Oral Care Technology: Transforming Oral Hygiene

The oral hygiene market has experienced growth thanks to ongoing advancements in oral care technology. These advancements have led to the development of innovative products and solutions that cater to the evolving needs of consumers. One notable development is the introduction of electric toothbrushes, which have gained significant popularity among individuals seeking more effective and efficient oral care.

Electric toothbrushes provide superior cleaning power, with features like rotating or vibrating brush heads and built-in timers to ensure optimal brushing time. Furthermore, water flossers have emerged as an alternative to traditional flossing methods, offering a gentle yet effective way to clean between teeth and along the gumline. These technologically advanced oral care devices have captured the attention of consumers who prioritize convenience and enhanced oral health outcomes. The adoption of these innovative products has contributed to the growth of the oral hygiene market, as individuals increasingly recognize the benefits of incorporating advanced technology into their oral care routines.

Impact of Changing Lifestyles and Dietary Habits on Oral Hygiene:

Changing lifestyles and dietary habits have a significant impact on oral hygiene. The consumption of sugary foods & acidic drinks has increased, leading to higher risks of tooth decay and dental plaque. Smoking & tobacco use contribute to oral health problems like discoloration, gum diseases, bad breath, and oral cancer. Stress from modern lifestyles can result in teeth grinding, jaw pain, and temporomandibular joint disorders. Oral piercings can cause gum irritation, tooth damage, and infections. Busy schedules may lead to rushed oral care routines, compromising effective cleaning.

However, increased awareness and education about oral health are addressing these challenges. Prioritizing regular dental check-ups, adopting healthy dietary habits, reducing sugar and acidic intake, quitting smoking, managing stress, and practicing consistent oral hygiene routines can help mitigate the negative effects of changing lifestyles and dietary habits on oral hygiene.

Oral Hygiene Market Challenges:

The oral hygiene market faces a number of challenges, including the increasing cost of dental care, inadequate access to dental care, lack of awareness of oral health, adverse effects of oral care products, and changing consumer preferences. The rising cost of dental care is making it difficult for some people to afford regular dental checkups and cleanings. This can lead to the development of dental diseases, which can have a significant impact on a person's overall health.

Lack of awareness of oral health is another challenge facing the oral hygiene market. Many people are not aware of the importance of good oral hygiene, or they do not know how to maintain it properly. This can lead to the development of dental diseases, even in people who have access to dental care.

Oral Hygiene Market Trends:

Electric toothbrushes are becoming increasingly popular as consumers become more aware of their benefits.

Consumers are increasingly demanding natural &organic oral care products. This is because of the growing awareness of the benefits of using natural ingredients and the concerns about the safety of some synthetic ingredients.

Technology is playing an increasingly significant role in the Oral Hygiene Market. For example, smart toothbrushes use sensors to track brushing habits and provide feedback to consumers.
Oral Hygiene Market Segment Analysis:
Based on Product, Toothpaste segment held the highest share of nearly 30.2% in 2022. Toothpaste includes ingredients like fluoride, abrasives, and antibacterial agents to help remove plaque and maintain oral hygiene. Manufacturers & brands within the oral hygiene market continually innovate and introduce new products to cater to evolving consumer preferences and provide effective solutions for maintaining oral health.



By Product, in 2022, Supermarkets and Hypermarkets segment held the highest share of nearly 38.14%. Supermarkets and hypermarkets are the most popular distribution channel for oral hygiene products because they offer a wide variety of products at competitive prices. Convenience stores are also a popular distribution channel, as they are convenient and easy to access. Pharmacies are another popular distribution channel, as they offer a wide range of oral health products and services.

Online segment is expected to grow at a CAGR of 4.12% over the forecast period. Online stores are growing in popularity, as they offer convenience and a wider selection of products. Furthermore, the rise of e-commerce platforms and online marketplaces has further facilitated the accessibility and availability of oral hygiene products to a global customer base.
Oral Hygiene Market Regional Insights:
Asia Pacific accounted for the largest market share of nearly 38.8% in 2022. The growing awareness of oral health is a major driver of the oral hygiene market in Asia Pacific. This is owing to the increasing incidence of dental diseases, for instance tooth decay and gum disease, which can lead to serious health problems if left untreated.

Many countries in the Asia Pacific region, including China, India, Japan, and South Korea, have witnessed a surge in demand for oral care products. This can be attributed to the growing middle-class population, urbanization, and a shift towards preventive oral healthcare practices. Moreover, the increasing prevalence of dental issues and a greater emphasis on aesthetics have also fuelled the demand for oral hygiene products in the region. One prominent trend in the Asia Pacific Oral Hygiene Market is the rising preference for natural and herbal oral care products. Consumers in countries such as China and India are increasingly opting for products with natural ingredients, as they are perceived to be safer and more sustainable.



In India, oral health is a major problem. Approximately 85% to 90% of adults and 60 to 80% of children have dental cavities, and around 30% of children have misaligned jaws and teeth. Furthermore, more than half of Indians with dental health problems seek treatment or advice from someone other than dentists, like chemists. Only 51% of Indians brush their teeth with a toothbrush and toothpaste. However, there is a growing awareness of the importance of oral hygiene and dental health in India. This is driving demand for oral hygiene products in the country. According to a survey by the Indian Dental Association, only 50% of the Indian population brushes their teeth twice a day. This presents a significant opportunity for companies in the oral hygiene market to increase their customer base.

The increasing disposable incomes of the Indian middle class are also driving demand for premium oral hygiene products. According to the World Bank, India's per capita income increased from USD 1,670 in 2010 to USD 2,020 in 2020. This has led to a growing demand for higher-quality oral care products and services. As a result of these factors, the market in India is expected to grow significantly in the coming years. Companies in the market are advised to focus on developing innovative and affordable oral hygiene products that meet the needs of Indian consumers.

North America is expected to grow highest CAGR of 4.23% over 2023-2029. The market in North America is primarily driven by factors such as a large population, increasing disposable incomes, and a strong emphasis on personal care and hygiene.
The US and Canada are the major contributors to the North America Oral Hygiene Market. These countries have a high standard of living, advanced healthcare infrastructure, and a robust consumer market, which collectively contribute to the growth of the oral hygiene industry in the region.
Global Oral Hygiene Market Competitive Analysis
The Market is competitive with global, regional and emerging brands competing for market share. Companies invest in R&D to innovate products and meet consumer demands to stay ahead of competition. Local players dominate healthcare industry in certain regional Oral Hygiene Market.

In September 2021, GalaxoSmithKline plc (UK) introduced the Dr. BEST GreenClean toothbrush, a pioneering carbon-neutral toothbrush. It features a handle made of renewable cellulose, marking a significant step towards sustainable oral care practices. This innovation aligns with the increasing global focus on environmental responsibility and eco-friendly products.

In March 2021, Colgate-Palmolive and Philips joined forces in a long-term collaboration aimed at bringing the benefits of electric toothbrushes to Latin America. Through this exclusive partnership, a diverse range of Philips Colgate electric toothbrushes, catering to different price points, will be made available to consumers in the region. This collaboration not only highlights the commitment to oral care excellence but also ensures that consumers have access to advanced oral hygiene technology in South America.
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Global Oral Hygiene Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 48.56 Bn.


Forecast Period 2023 to 2029 CAGR:
3.05%
Market Size in 2029:
US $ 59.92 Bn.


 Segments Covered:
by Product
Toothpaste
Toothbrushes and Accessories
Mouthwash/Rinses
Dental Accessories/Ancillaries
Denture Products
Dental Prosthesis Cleaning Solutions
Others


by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others


by End User
Adults
Kids
Infants



Oral Hygiene Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Oral Hygiene Market, Key Players are
1. Church & Dwight Co. Inc.
2. Colgate-Palmolive
3. Dabur India Ltd.
4. GlaxoSmithKline
5. Henkel
6. The Himalaya Drug Company
7. Johnson & Johnson
8. Philips (Koninklijke Philips)
9. Lion Corporation
10. Procter & Gamble
11. Sunstar Suisse SA
12. Unilever
13. Church & Dwight
14. Oral-B
15. Aquafresh
16. Sensodyne
17. Crest
18. Listerine
19. 3M Oral Care
20. Other
FAQs:
1] What segments are covered in the Global Oral Hygiene Market report?
Ans. The segments covered in the Oral Hygiene report are based on Product, End User, Distribution Channel and Region.

2] Which region is expected to hold the highest share in the Global Oral Hygiene Market during the forecast period?
Ans. APAC region is expected to hold the highest share of the Oral Hygiene Market during the forecast period.

3] What is the market size of the Global Oral Hygiene by 2029?
Ans. The market size of the Oral Hygiene by 2029 is expected to reach US$ 59.92 Bn.

4] What is the forecast period for the Global Oral Hygiene Market?
Ans. The forecast period for the Oral Hygiene Market is 2023-2029.

5] What was the market size of the Global Oral Hygiene in 2022?
Ans. The market size of the Oral Hygiene in 2021 was valued at US$ 48.56 Bn.