The Highway Driving Assist Market size was valued at USD 6.97 Billion in 2025 and the total Highway Driving Assist revenue is expected to grow at a CAGR of 23.9% from 2025 to 2032, reaching nearly USD 31.24 Billion by 2032.Global Highway Driving Assist Market Overview
The highway driving assist system is a semi-automated driving system that supports the driver in monotonous driving conditions on expressways and highways by allowing the car to automatically accelerate and decelerate, as well as move the vehicle within predetermined limits. The Highway driving assist system combines advanced safety features such as lane hold assist and adaptive cruise control into one package. Cadillac CT6, Audi A8, Audi Q7, Rolls Royce Wraith, Bentley Bentayga, Mercedes-Benz S-class, and BMW 7series are only a few of the new vehicles with highway driving assistance. In luxury and passenger cars, North America and Europe are the main regions where OEMs are providing features such as Tesla's Autopilot, Traffic Jam Assist in Audi and Acura vans, Cadillac's Super Cruise, BMW's Driving Assistant Plus, and Nissan's ProPilot Assist. As China, Japan, and Korea aggressively work against autonomous networks, demand in APAC is expected to steadily grow. The report also covers the detailed analysis of the global highway driving assist industry with the classifications of the market based on component type, function and region. Analysis of past market dynamics from 2020 to 2025 is given in the report, which will help readers to benchmark the past trends with current market scenarios with the key player's contribution in it.To know about the Research Methodology :- Request Free Sample Report
Global Highway Driving Assist Market Dynamics
Long monotonous driving conditions, especially on highways, can lead to driver fatigue and possible road accidents. The driver assists functionality allows the driver to assist in driving by monitoring the steering, acceleration, and deceleration functions of the vehicle, preventing highway collisions, and offering a seamless driving experience. This has resulted in the expansion of the highway driving assist market. Similarly, the market for highway driving assist technology is expected to grow rapidly due to a rise in the automobile industry, demand for road safety, and advancements in ADAS and advanced technologies. Increased penetration of semi-autonomous vehicles from luxury to mid-segment vehicles, which provides protection and relieves drivers from monotonous and uncomfortable driving on long highways and motorways, is expected to fuel the demand for highway driving assistance market during the forecast period. However, data protection issues and the higher cost of the technology are likely to hinder the development of the highway driving assist system during the forecast period.Global Highway Driving Assist Market Segmentation Analysis
By Component Type, the Software Module segment is projected to rise at the fastest CAGR. The automotive software industry is quickly growing, and automotive embedded software has emerged as a core area for innovation as connected and autonomous vehicle technologies gain traction. The automobile tech module has evolved as a result of factors such as increased demand for specialized driver assistance features and federal regulations that are more oriented on vehicle safety and emission standards. This software module defines the input and output relationship between functions including adaptive cruise control, blind-spot detection, lane-keeping assist, lane-change assist, automatic emergency braking, and the collision avoidance system. Nvidia, Aptiv, Mobileye, Veoneer, and Intel are among the companies that offer a tech interface to highway driving assist manufacturers. By Function, the adaptive cruise control segment holds a prominent share of the highway driving assist market during the forecast period. Since it dynamically adjusts the vehicle speed while keeping a predefined minimum distance from the corresponding vehicle, adaptive cruise control (ACC) is a key feature for highway driving assistance. Adaptive cruise control is being developed as a result of technological advancements and the growing need for passenger safety. Also, Cooperative ACC (C-ACC) is expected to be the ACC of the future, using satellites, mobile infrastructures or reflectors, and transmitters mounted on the backs of other vehicles. The high rate of use of active protection systems such as ADAS in these areas and the participation of several large car companies including Ford and GM make North America and Europe a significant part of the global highway driving assist market. The EU's policies on safety standards and the use of ADAS in new vehicles are projected to continue to be a critical force in the area that is likely to drive the highway driving assist the market in the region over the forecast period. Car companies in this area concentrate on security applications through the provision of smart vehicle security systems, such as road drivers, which are intended to enhance road safety in terms of accident prevention, crashes, and post-crash protection. The United States is North America's main market for highway assist systems. Many OEMs in the United States are collaborating with Tire 1 and Tier 2 firms to build self-driving cars. In addition, the government is actively invested in infrastructure and startup capital. Canada, on the other hand, serves as a platform for many luxury car brand demand. Premium models are available in Canada from major OEMs such as Volkswagen, Toyota, GM, Nissan, Ford, Daimler, and Tesla. Canada is more likely to demand autonomous vehicles due to its proximity to the United States and existing infrastructure in many ways. In 2019, Canada had a 3% penetration in mid-segment cars and a 5% penetration in premium vehicles.Global Highway Driving Assist Market Scope: Inquire before buying
Global Highway Driving Assist Market Report Coverage Details Base Year: 2025 Forecast Period: 2026-2032 Historical Data: 2020 to 2025 Market Size in 2025: USD 6.97 Bn. Forecast Period 2026 to 2032 CAGR: 23.9% Market Size in 2032: USD 31.24 Bn. Segments Covered: by Component Type Camera Radar Ultrasonic Sensor Software Module Navigation by Function Adaptive Cruise Control Lane Keeping Assist Lane Centering Assist Collision Avoidance Assist Global Highway Driving Assist Market, by Region
North America (United States, Canada, and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, and the Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, ASEAN, Indonesia, Philippines, Malaysia, Vietnam, Thailand, ASEAN, Rest of Asia Pacific) Middle East & Africa (South Africa, GCC, Nigeria, Rest of ME&A) South America (Brazil, Argentina, Rest of South America)Global Highway Driving Assist Market, Key Players
1. Continental AG 2. Robert Bosch GmbH, 3. Delphi 4. Valeo 5. Denso Corporation 6. Wabco 7. Magna International 8. Mobileye 9. ZF Friedrichshafen AG 10.Autoliv Inc 11.Hyundai Motor Company 12.Toyota Motor Corporation 13.Visteon 14.Mando 15.AVL 16.Aptiv 17.VeoneerFrequently Asked Questions:
1. Which region has the largest share in Global Highway Driving Assist Market? Ans: Asia Pacific region held the highest share in 2025. 2. What is the growth rate of Global Highway Driving Assist Market? Ans: The Global Highway Driving Assist Market is growing at a CAGR of 23.9% during forecasting period 2026-2032. 3. What is scope of the Global Highway Driving Assist Market report? Ans: Global Highway Driving Assist Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Highway Driving Assist Market? Ans: The important key players in the Global Highway Driving Assist Market are – Continental AG, Robert Bosch GmbH,, Delphi, Valeo, Denso Corporation, Wabco, Magna International, Mobileye, ZF Friedrichshafen AG, Autoliv Inc, Hyundai Motor Company, Toyota Motor Corporation, Visteon, Mando, AVL, Aptiv, Veoneer. 5. What is the study period of this Market? Ans: The Global Market is studied from 2025 to 2032.
1. Preface 1.1. Market Definition and Key Research Objectives 1.2. Research Highlights 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Highway Driving Assist Market Size, by Market Value (US$ Mn) 3.1. Global Market Segmentation 3.2. Global Market Segmentation Share Analysis, 2019 3.2.1. Global 3.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 3.3. Geographical Snapshot of the Highway Driving Assist Market 3.4. Geographical Snapshot of the Highway Driving Assist Market, By Manufacturer share 4. Global Highway Driving Assist Market Overview, 2025-2032 4.1. Market Dynamics 4.1.1. Drivers 4.1.1.1. Global 4.1.1.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.2. Restraints 4.1.2.1. Global 4.1.2.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.3. Opportunities 4.1.3.1. Global 4.1.3.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.4. Challenges 4.1.4.1. Global 4.1.4.2. By Region (North America, Europe, Asia Pacific, South America, Middle East Africa) 4.1.5. Industry Trends and Emerging Technologies 4.1.6. Porters Five Forces Analysis 4.1.6.1. Threat of New Entrants 4.1.6.2. Bargaining Power of Buyers/Consumers 4.1.6.3. Bargaining Power of Suppliers 4.1.6.4. Threat of Substitute Products 4.1.6.5. Intensity of Competitive Rivalry 4.1.7. Value Chain Analysis 4.1.8. Technological Roadmap 4.1.9. Regulatory landscape 4.1.10. Impact of the Covid-19 Pandemic on the Global Highway Driving Assist Market 5. Supply Side and Demand Side Indicators 6. Global Highway Driving Assist Market Analysis and Forecast, 2025-2032 6.1. Global Highway Driving Assist Market Size & Y-o-Y Growth Analysis. 7. Global Highway Driving Assist Market Analysis and Forecasts, 2025-2032 7.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 7.1.1. Camera 7.1.2. Radar 7.1.3. Ultrasonic Sensor 7.1.4. Software Module 7.1.5. Navigation 7.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 7.2.1. Adaptive Cruise Control 7.2.2. Lane Keeping Assist 7.2.3. Lane Centering Assist 7.2.4. Collision Avoidance Assist 8. Global Highway Driving Assist Market Analysis and Forecasts, By Region 8.1. Market Size (Value) Estimates & Forecast By Region, 2025-2032 8.1.1. North America 8.1.2. Europe 8.1.3. Asia-Pacific 8.1.4. Middle East & Africa 8.1.5. South America 9. North America Highway Driving Assist Market Analysis and Forecasts, 2025-2032 9.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 9.1.1. Camera 9.1.2. Radar 9.1.3. Ultrasonic Sensor 9.1.4. Software Module 9.1.5. Navigation 9.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 9.2.1. Adaptive Cruise Control 9.2.2. Lane Keeping Assist 9.2.3. Lane Centering Assist 9.2.4. Collision Avoidance Assist 10. North America Highway Driving Assist Market Analysis and Forecasts, By Country 10.1. Market Size (Value) Estimates & Forecast By Country, 2025-2032 10.1.1. US 10.1.2. Canada 10.1.3. Mexico 11. U.S. Highway Driving Assist Market Analysis and Forecasts, 2025-2032 11.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 11.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 12. Canada Highway Driving Assist Market Analysis and Forecasts, 2025-2032 12.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 12.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 13. Mexico Highway Driving Assist Market Analysis and Forecasts, 2025-2032 13.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 13.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 14. Europe Highway Driving Assist Market Analysis and Forecasts, 2025-2032 14.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 14.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 15. Europe Highway Driving Assist Market Analysis and Forecasts, By Country 15.1. Market Size (Value) Estimates & Forecast By Country, 2025-2032 15.1.1. U.K 15.1.2. France 15.1.3. Germany 15.1.4. Italy 15.1.5. Spain 15.1.6. Sweden 15.1.7. CIS Countries 15.1.8. Rest of Europe 16. U.K. Highway Driving Assist Market Analysis and Forecasts, 2025-2032 16.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 16.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 17. France Highway Driving Assist Market Analysis and Forecasts, 2025-2032 17.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 17.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 18. Germany Highway Driving Assist Market Analysis and Forecasts, 2025-2032 18.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 18.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 19. Italy Highway Driving Assist Market Analysis and Forecasts, 2025-2032 19.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 19.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 20. Spain Highway Driving Assist Market Analysis and Forecasts, 2025-2032 20.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 20.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 21. Sweden Highway Driving Assist Market Analysis and Forecasts, 2025-2032 21.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 21.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 22. CIS Countries Highway Driving Assist Market Analysis and Forecasts, 2025-2032 22.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 22.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 23. Rest of Europe Highway Driving Assist Market Analysis and Forecasts, 2025-2032 23.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 23.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 24. Asia Pacific Highway Driving Assist Market Analysis and Forecasts, 2025-2032 24.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 24.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 25. Asia Pacific Highway Driving Assist Market Analysis and Forecasts, by Country 25.1. Market Size (Value) Estimates & Forecast By Country, 2025-2032 25.1.1. China 25.1.2. India 25.1.3. Japan 25.1.4. South Korea 25.1.5. Australia 25.1.6. ASEAN 25.1.7. Rest of Asia Pacific 26. China Highway Driving Assist Market Analysis and Forecasts, 2025-2032 26.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 26.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 27. India Highway Driving Assist Market Analysis and Forecasts, 2025-2032 27.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 27.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 28. Japan Highway Driving Assist Market Analysis and Forecasts, 2025-2032 28.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 28.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 29. South Korea Highway Driving Assist Market Analysis and Forecasts, 2025-2032 29.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 29.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 30. Australia Highway Driving Assist Market Analysis and Forecasts, 2025-2032 30.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 30.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 31. ASEAN Highway Driving Assist Market Analysis and Forecasts, 2025-2032 31.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 31.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 32. Rest of Asia Pacific Highway Driving Assist Market Analysis and Forecasts, 2025-2032 32.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 32.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 33. Middle East Africa Highway Driving Assist Market Analysis and Forecasts, 2025-2032 33.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 33.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 34. Middle East Africa Highway Driving Assist Market Analysis and Forecasts, by Country 34.1. Market Size (Value) Estimates & Forecast by Country, 2025-2032 34.1.1. South Africa 34.1.2. GCC Countries 34.1.3. Egypt 34.1.4. Nigeria 34.1.5. Rest of ME&A 35. South Africa Highway Driving Assist Market Analysis and Forecasts, 2025-2032 35.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 35.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 36. GCC Countries Highway Driving Assist Market Analysis and Forecasts, 2025-2032 36.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 36.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 37. Egypt Highway Driving Assist Market Analysis and Forecasts, 2025-2032 37.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 37.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 38. Nigeria Highway Driving Assist Market Analysis and Forecasts, 2025-2032 38.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 38.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 39. Rest of ME&A Highway Driving Assist Market Analysis and Forecasts, 2025-2032 39.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 39.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 40. South America Highway Driving Assist Market Analysis and Forecasts, 2025-2032 40.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 40.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 41. South America Highway Driving Assist Market Analysis and Forecasts, by Country 41.1. Market Size (Value) Estimates & Forecast by Country, 2025-2032 41.1.1. Brazil 41.1.2. Argentina 41.1.3. Rest of South America 42. Brazil Highway Driving Assist Market Analysis and Forecasts, 2025-2032 42.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 42.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 43. Argentina Highway Driving Assist Market Analysis and Forecasts, 2025-2032 43.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 43.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 44. Rest of South America Highway Driving Assist Market Analysis and Forecasts, 2025-2032 44.1. Market Size (Value) Estimates & Forecast By Component Type, 2025-2032 44.2. Market Size (Value) Estimates & Forecast By Function, 2025-2032 45. Competitive Landscape 45.1. Geographic Footprint of Major Players in the Global Highway Driving Assist Market 45.2. Competition Matrix 45.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 45.2.2. New Product Launches and Product Enhancements 45.2.3. Market Consolidation 45.2.3.1. M&A by Regions, Investment and Applications 45.2.3.2. M&A Key Players, Forward Integration and Backward Integration 45.3. Company Profile : Key Players 45.3.1. Delphi 45.3.1.1. Company Overview 45.3.1.2. Financial Overview 45.3.1.3. Geographic Footprint 45.3.1.4. Product Portfolio 45.3.1.5. Business Strategy 45.3.1.6. Recent Developments 45.4. Continental AG 45.5. Robert Bosch GmbH, 45.6. Delphi 45.7. Valeo 45.8. Denso Corporation 45.9. Wabco 45.10. Magna International 45.11. Mobileye 45.12. ZF Friedrichshafen AG 45.13. Autoliv Inc 45.14. Hyundai Motor Company 45.15. Toyota Motor Corporation 45.16. Visteon 45.17. Mando 45.18. AVL 45.19. Aptiv 45.20. Veoneer 46. Primary Key Insights
