Data Management Platforms Market: Global Industry Analysis and Forecast (2023-2029)

Data Management Platforms Market size was valued at US$ 2.82 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 14.8% through 2023 to 2029, reaching nearly US$ 7.42 Bn.
Data Management Platforms Market Overview:
Data management platforms (DMPs) collect, organise, and share data with other marketing technology platforms. DMPs collect data from the various types of the sources. DMPs then exchange audience data with digital ad platforms and in-house marketing channels so that those platforms know which ads or content to deliver. First Party Data, Second Party Data, and Third Party Data are the data sources of the data management platforms. Media Agency, Brand/Retailer, Publisher, and Ad Network are some of the end-users of the data management platforms.To know about the Research Methodology:- Request Free Sample Report
Data Management Platforms Market Dynamics:
Data management platform market is growing in response to the growing need for better data management from marketers and ad agencies. Advertisers can now acquire media from a variety of websites and distributors due to the technological advancements. The major key benefit of a data management platform is that it unifies an advertiser's operations with viewer data and the resulting campaign into a single interface, allowing the data to be utilised to improve prospective media buying and ad creatives. Apps, websites, ordered content, customer relationship management (CRM), content management systems (CMS), and analytics tools are all used to collect data.

Data integration across several channels improves the retail and industrial sectors as clients become more connected to internet resources and traverse through multiple browsers. Research, shopping, vacation planning, entertainment, and financial management are all possible uses for data management platforms. Consumers expect that any information they provide to a company will be kept private. Companies are focusing their efforts on integrating many platforms, including data management systems for data-driven advertising. These are the key factors that are expected to drives the growth of the global data management platforms market during the forecast period 2023-2029.

The major key restraining factor of the data management platforms is that it can't do much on its own unless it's connected to other technologies. Data management systems may also readily combine data from several sources and group users depending on their performance patterns. Many marketers have been driven to utilise data management platforms as a result of this impression, which is fuelling the growth of the data management platform market. As a result, the Internet of Things (IoT) is a major driver of data management service demand around the world.
Data Management Platforms Market Segment Analysis:
Based on the Data Source, the market is segmented into First Party Data, Second Party Data, and Third Party Data. First Party Data segment is expected to hold the largest market share of xx% by 2029. First-party data is the most essential data as the source of data gathering has a form of direct relationship with the brand. They are either current or potential customers. Marketers are exploiting this data to convert potential customers into customers and sell items to present customers, resulting in widespread use of data management platforms. These are the key drivers that are expected to drives the growth of the first party data segment in the global market during the forecast period 2023-2029.

Based on the End-User, the market is segmented into Media Agency, Brand/Retailer, Publisher, Ad Network, and Others. Ad Network segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. For both advertising and marketing, Data management platform (DMPs) can support to activate the data of the customer. The most common use case is used to form customized audiences at scale for use in programmatic advertising campaigns. It is generally used due to the capacity of DMPs to integrate effortlessly with other features of the ad network ecosystem such as data exchanges and demand-side platforms (DSPs).

It supports to run cost-effective and efficient advertising campaigns, due to the advanced audience segmentation capabilities of a data management platform. The major benefit is that every advertising dollar spent on purchasing media is expected to go towards a better targeted prospect, minimizing both- media spend wastage and audience irritation at receiving inappropriate ads. These are the factors that boost the growth of the Ad Network segment in the global market during the forecast period 2023-2029.
Data Management Platforms Market Regional Insights:
North America dominates the Data Management Platforms market during the forecast period 2023-2029. North America is expected hold the largest market share of xx% by 2029. North America region is the leading adopter of technological developments. Due to the growing number of online customers and internet penetration, North America is expected to hold the highest share of the data management platforms market. The proliferation of connected devices, and also technical advances, has augmented the use of data sharing and management across networks in North America region. These are the major factors that drive the growth of this region in the Global Data Management Platforms market during the forecast period 2023-2029.

Asia Pacific is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. In the Asia Pacific region, many companies are increasingly shifting their data centers, network infrastructure, and software to the cloud, which is permitting them to minimize operational costs while also providing easy convenience to the database. Besides, companies are utilizing data management systems to enable the administration and deployment of emerging technology. Companies are also creating security strategies to ensure the protection and integrity of critical data which is dominating to high demand for data management platforms in the Asia Pacific region.

The objective of the report is to present a comprehensive analysis of the Data Management Platforms Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Global Data Management Platforms Market dynamic, structure by analyzing the market segments and project the Global Data Management Platforms Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Data Management Platforms Market make the report investor’s guide.
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Data Management Platforms Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2017 to 2022
Market Size in 2022:
US $ 2.82 Bn.


Forecast Period 2023 to 2029 CAGR:
14.8%
Market Size in 2029:
US $ 7.42 Bn.


 Segments Covered:
by Data Source
First Party Data
Second Party Data
Third Party Data


by Deployment Type
Cloud-based
On-premise


by End-User
Media Agency
Brand/Retailer
Publisher
Ad Network
Others



Data Management Platforms Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Turkey, Russia and Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina, Columbia and Rest of South America)
Data Management Platforms Market, Key Players are
1. eXelate, Inc.
2. Krux Digital, LLC
3. Lotame Solutions, Inc.
4. Cxense ASA
5. KBM Group LLC
6.Turn Inc..
7. Rocket Fuel, Inc.
8. Neustar, Inc.
9. Adobe Systems Incorporated
10. Oracle Corporation
11. SAS Institute
12. SAP SE
13. Cloudera Inc.
14. Informatica
15. Actian Corporation
16. Hitachi Ltd.
17. CA Technologies

Frequently Asked Questions:

1. Which region has the largest share in Global Data Management Platforms Market?
Ans: North America region held the highest share in 2022.

2. What is the growth rate of Global Data Management Platforms Market?
Ans: The Global Data Management Platforms Market is growing at a CAGR of 14.8% during forecasting period 2023-2029.

3. What is scope of the Global market report?
Ans: Global Data Management Platforms Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period.

4. Who are the key players in Global  market?
Ans: The important key players in the Global  Market are – eXelate, Inc., Krux Digital, LLC, Lotame Solutions, Inc., Cxense ASA, KBM Group LLC, Turn Inc., Rocket Fuel, Inc., Neustar, Inc., Adobe Systems Incorporated, Oracle Corporation, SAS Institute, SAP SE, Cloudera Inc., Informatica, Actian Corporation, Hitachi Ltd., and CA Technologies

5. What is the study period of this market?
Ans: The Global Market is studied from 2022 to 2029.