Content Analytics Market: Global Industry Analysis and Forecast (2023-2029)

Content Analytics Market size was valued at US$ 5.27 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 24.8% through 2023 to 2029, reaching nearly US$ 24.88 Bn.
Content Analytics Market Overview:
The process of applying business intelligence and business analytics approaches to digital material is known as content analytics. Content analytics software allows businesses to see how much information is being created, what kind of content is being developed, and how it is being used. Text Analytics, Video Analytics, Speech Recognition and Language analysers, and Social Media Analytics are the application of the content analytics. Cloud based content analytics and On Premise content analytics are the two types of the deployment mode of the content analytics. BFSI, Retail and Consumer Goods, IT and Telecom, Healthcare, Media and Entertainment, and Government are some of the end-use industries of the content analytics.To know about the Research Methodology :- Request Free Sample Report
Content Analytics Market Dynamics:
The key factors that are expected to drives the growth of the global content analytics market during the forecast period 2023-2029 are the increasing demand for digitalization in the government sector, the rising importance of the digital identity systems, the growing push to digitalize population records, and the extensive growth in the business content for many business verticals. Moreover, the content analytics offers plenty of benefits such as it measures true engagement, enables decision making in real time, it provides more accurate and reliable engagement metrics, and many more benefits content analytics can provides to the content marketers, businesses, and others. These are the key drivers that are expected to boosts the growth of the global content analytics market during the forecast period 2023-2029.

The major restraining factors that are expected to hamper the growth of the global content analytics market during the forecast period are the initial coding of texts in the content analytics is important in creating the sets to be analyzed, if the coding is incorrect then the conclusions are invalid in the content analysis, the researcher can ignore the context that the words are used in the content analytics, and not considered as a valid method on its onwn for complex textual analysis.

The video analytics revenue of the retail industry was reached at US$ 796.1 Billion in 2019 and the video analytics revenue of the retail industry was reached at US$ 956.3 Billion in 2020. Whereas, the video analytics revenue of the transportation industry was reached to US$ 355.9 Billion in 2019 and the video analytics revenue of the transportation industry was reached to US$ 408.8 Billion in 2020. Video analytics is the application of the content analytics. These are the various factors that drives the growth of the global market during the forecast period 2023-2029.
Content Analytics Market Segment Analysis:
Based on the Deployment, the market is segmented into Cloud Based, and On Premise. Cloud Based segment is expected to hold the largest market share of xx% by 2029. This is due to the fact that cloud deployment is cost-effective. It really does away with the requirement for an IT department. The vendor can perform the monitoring the Small and medium-sized businesses, in particular, favour cloud deployment. These are the key drivers that are expected to boost the growth of the Cloud Based segment in the global content analytics market during the forecast period 2023-2029.

Based on the Application, the market is segmented into Text Analytics, Video Analytics, Speech Recognition and Language analyzers, Clustering Engines and Categorizers, and Social Media Analytics. Video Analytics and Social Media Analytics segments are expected to grow rapidly at a CAGR of xx% and xx% during the forecast period 2023-2029. This is due to a growth in the production of video material as well as an increase in the number of social media activities. To boost engagement, these activities necessitate the use of Content Analytics software to determine what type of content their audience prefers.

Businesses can use video content analysis to automate video analytics for live video streams or archival video libraries using deep learning models. The video content analysis system keeps an eye on certain items or conditions. When artificial intelligence (AI) recognises certain things or conditions, it sends a real-time alert to end-users, allowing them to respond more quickly.

Based on the Vertical, the market is segmented into BFSI, Retail and Consumer Goods, IT and Telecom, Healthcare, Media and Entertainment, Government, Travel and Hospitality, and Manufacturing. IT and Telecom segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. Every organisation has an IT department. IT and Telecom has resulted in massive changes in corporate companies all around the world. These are the key major factors of the IT and Telecom segment that are expected to drives the growth of the global content analytics market during the forecast period 2023-2029.
Content Analytics Market Regional Insights:
North America dominates the Content Analytics market during the forecast period 2023-2029. North America is expected hold the largest market shares of xx% by 2029. In comparison to other regions, the North American region has the highest acceptance of data modernization technologies across multiple end-user industries, which is a primary factor driving the adoption of various analytical solutions, one of which is content analytics. Because it is home to several significant companies, like Oracle, SAP SE, IBM, and Google, the region maintains its place in the ICT industry.

According to a poll conducted by OnAudience, a big data platform, annual marketing data spending in the United States climbed from USD 9,782.3 million in 2017 to USD 15,209 million in 2019. Furthermore, the number of data-driven enterprises in the United States is growing across all industries, which is expected to boost the global content analytics market in the North America region. Furthermore, the region's burgeoning e-commerce and social networking presence and penetration are expected to drive demand for embedded analytics.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also help in understanding the Global Content Analytics Market dynamic, structure by analyzing the market segments and project the Global Content Analytics Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Content Analytics Market make the report investor’s guide.
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Content Analytics Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 5.27 Bn.


Forecast Period 2023 to 2029 CAGR:
24.8%
Market Size in 2029:
US $ 24.88 Bn.


 Segments Covered:
by Deployment
Cloud Based
On Premise


by  Application
Text Analytics
Video Analytics
Speech Recognition and Language analyzers
Clustering Engines and Categorizers
Social Media Analytics


by Vertical
BFSI
Retail and Consumer Goods
IT and Telecom
Healthcare
Media and Entertainment
Government
Travel and Hospitality
Manufacturing



Content Analytics Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Content Analytics Market Key Players are:
1. Adobe Systems, Inc.
2. Everteam
3. Genesys
4. Google Inc.
5. Verint Systems
6. Microsoft Corporation
7. SAP SE
8. SAS Institute, Inc.
9. TIBCO Software Inc.
10.ITyX Solutions AG
11.Oracle Corporation
12.International Business Machine Corporation
13.Opentext Corporation
14.Nice Systems LTD.
15.Clarabridge, INC.
16.Interactive Intelligence Group, INC.

Frequently Asked Questions:

1] What segments are covered in Content Analytics Market report?
Ans. The segments covered in Content Analytics Market report are based on Deployment, Application, and Vertical.

2] Which region is expected to hold the highest share in the Content Analytics Market?
Ans. North America is expected to hold the highest share in the Content Analytics Market.

3] Who are the top key players in the Content Analytics Market?
Ans. Adobe Systems, Inc., Everteam, Genesys, Google Inc., Verint Systems, and Microsoft Corporationare the top key players in the Content Analytics Market.

4] Which segment holds the largest market share in the Content Analytics market by 2029?
Ans. Cloud based deployment segment hold the largest market share in the Content Analytics market by 2029.

5] What is the market size of the Content Analytics market by 2029?
Ans. The market size of the Content Analytics market is US $ 24.88 Bn. by 2029.

6] What was the market size of the Content Analytics market in 2022?
Ans. The market size of the Content Analytics market was worth US $ 5.27 Bn. in 2022.