Away from Home Tissue Products Market: Increasing Awareness and Emphasis on Hygiene and Sanitation in Public Spaces to Boost Market Growth

Away from Home Tissue Products Market size was valued at USD 39.84 Billion in 2023 and the Away from Home Tissue Products Market revenue is expected to reach USD 55.60 Billion by 2030, at a CAGR of 6.70 % over the forecast period.
Away from Home Tissue Products Market Overview
Away from Home Tissue Products market is huge and consists of a range of items consumed in commercial, institutional, and industrial settings for sanitation and hygiene purposes. Paper towels, toilet paper, facial tissues, napkins, and wipes are among the products manufactured by AFH hygiene tissue companies. These products are used in various end-use sectors such as commercial buildings, healthcare facilities, the hospitality industry, food service providers, educational institutions, and industries.

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Microbial Fermentation technologies are not limited to a specific geographical region. The Away from Home Tissue Products Market has a global presence, with consumers across different continents showing interest in these supplements. This Away from Home Tissue Products Market Report offers a specific and detailed market overview with statistical as well as pre-sized trendy data. This Away from Home Tissue Products Market report showcases the Away from Home Tissue Products market situation with Dynamics, Market Segment, Regional Analysis, and Top Competitor's Market Position.
Away from Home Tissue Products Market Dynamics
Urbanization and Infrastructure Development to drive market growth

The Away from Home Tissue Products market is influenced by several drivers that propel its growth trajectory. One significant driver is the increasing awareness and emphasis on hygiene and sanitation in public spaces such as offices, hotels, hospitals, and educational institutions. As health concerns continue to remain paramount, demand for quality tissue products for maintaining cleanliness in these environments rises correspondingly. Additionally, the burgeoning hospitality and tourism industries worldwide contribute to the expansion of this market, as hotels, restaurants, and recreational facilities require a steady supply of tissue products to uphold their standards of cleanliness and customer satisfaction.

Rapid urbanization, particularly in emerging economies, leads to the construction of new commercial buildings, public facilities, and infrastructure projects. This expansion creates a growing demand for tissue products in workplaces, educational institutions, airports, and other public spaces. Consumers increasingly expect high-quality amenities and hygiene standards, not only in their homes but also in public spaces they frequent. As a result, businesses and organizations are compelled to invest in premium-grade tissue products to meet these evolving consumer expectations and maintain a positive brand image. Stringent health and safety regulations imposed by governments and regulatory bodies mandate the use of certain hygiene products in public settings. Compliance with these regulations drives the adoption of tissue products such as paper towels, toilet paper, and facial tissues in commercial and institutional environments.

Ongoing advancements in manufacturing technologies, including improved machinery, automation, and product innovations, enhance the efficiency and quality of tissue production. Manufacturers can produce a wider range of products, including custom-designed and eco-friendly options, to cater to diverse customer needs and preferences. Rising disposable income levels, particularly in developing regions, result in higher spending on leisure activities, travel, and dining out. Consequently, businesses in the hospitality and food service sectors require larger quantities of tissue products to maintain cleanliness and sanitation standards, driving market demand.

However, despite these drivers, the market faces certain restraints that could hinder its growth. One such restraint is the volatility in raw material prices, particularly in the case of pulp, which is a primary component in tissue production. Fluctuations in pulp prices can significantly impact the profit margins of manufacturers, potentially leading to pricing pressures or reduced investments in innovation and expansion. Moreover, environmental concerns surrounding the use of disposable tissue products, including issues related to deforestation and waste management, pose challenges for industry players. As sustainability becomes a growing priority for businesses and consumers alike, there is increasing pressure to develop eco-friendly alternatives and adopt more sustainable practices throughout the supply chain. These restraints necessitate strategic planning and innovation within the Away from Home Tissue Products market to navigate challenges while capitalizing on growth opportunities.


Away from Home Tissue Products Market Segment Analysis
By Product Type:
The Away from Home Tissue Products market encompasses a diverse range of product types catering to various needs and preferences. Toilet Papers represent a significant segment within this market, essential for maintaining sanitation and hygiene in restrooms across commercial establishments, healthcare facilities, and public spaces. Wipes, including disinfectant wipes and moist towelettes, offer convenience and versatility for cleaning and sanitizing surfaces in different settings, such as hospitals, restaurants, and offices. Paper Napkins find extensive use in the food service industry, providing a hygienic solution for customers to use during meals at restaurants, cafes, and fast-food chains. Paper Towels are indispensable for hand drying in restrooms and kitchen areas across commercial facilities, ensuring effective moisture absorption and sanitation. The other category encompasses specialty tissue products like facial tissues, seat covers, and industrial wipes, catering to specific needs in diverse end-user sectors.



By End User:
The segmentation by end-user reflects the varied applications and demand drivers within the Away from Home Tissue Products market. Hospitals & Healthcare facilities constitute a critical segment, relying on tissue products for patient care, infection control, and maintaining sterile environments. The Food & Beverage sector is another prominent end-user, utilizing tissue products such as paper napkins and towels to ensure cleanliness and hygiene standards in dining areas and food preparation zones. Commercial establishments, including offices, educational institutions, and recreational facilities, represent a broad segment that relies on tissue products for maintaining cleanliness and sanitation in restrooms, break rooms, and common areas. The others category encompasses additional end-user segments, including transportation hubs, government institutions, and industrial facilities, each with unique requirements for tissue products tailored to their specific applications and usage scenarios.
Away from Home Tissue Products Market Regional Analysis
North America to witness the highest growth rate during the projected period

The global away from home tissue and hygiene market is expected to be led by North America during the forecast period owing to the large volume of products traded in the regional commercial market. The general population of the US and other North American regions relies heavily on paper-based hygiene products which directly translates to higher sales in the away from home segment. Additionally, the dominant Away from Home Tissue Products sector of the US plays a crucial role in driving regional industry revenue. In 2023, the US Away from Home Tissue Products market was valued at more than USD 350 billion pushed by increasing leisure and business-related travel. The regional players are investing in the development of eco-friendly solutions which is expected to propel the demand for sustainability away from home hygiene products. Growth in North America is further strengthened by the presence of an extensive and rigid regulatory framework demanding superior attention to hygiene-related aspects of public spaces.

Asia-Pacific is the third-largest market for away from home tissue products in the world followed by North America and Europe. Countries, such as China, Australia, Singapore, and India stood as the key source of demand for these products. The high demand from the market channels, such as hospitals and healthcare units, hospitality units, food businesses, and other businesses is driving the demand for away from home tissue products in the region.



Technologies to reduce carbon emissions in tissue production:

In addressing carbon emissions within tissue production, the industry acknowledges its standing as one of the least CO2-intensive sectors owing to the widespread utilization of bio-based and renewable fuels. Nevertheless, the tissue and towel sector faces a challenge with a relatively high carbon footprint per tonne of paper, predominantly attributed to the reliance on fossil fuels for electricity. To combat this issue, ANDRITZ has embarked on actively reducing carbon emissions in tissue production through its “CircleToZero” initiative. Notably, tissue production displays significant specific energy consumption among standard paper grades, primarily linked to the energy-intensive drying process. A recent study on tissue mills in the USA revealed that tissue production ranked second highest in total greenhouse gas (GHG) intensity, emitting 1720 kg of CO2eq per metric tonne of product. These emissions stem from various sources including fuel, purchased electricity, fiber, chemicals, and transportation. While challenges persist, there are ample opportunities for tissue and towel producers to mitigate GHG emissions and bolster consumer relations, especially amidst increasing demand for carbon-neutral products.

To address the challenge of reducing tissue's carbon footprint, practical measures are imperative. While actual tissue/toweling production at the mill site emits relatively modest amounts of GHG, it's essential to consider indirect emissions resulting from off-site generation of heat, steam, and electricity. As a technology partner with the tissue industry, Andritz is committed not only to offering solutions for energy and raw material conservation within the mill complex but also to addressing GHG emissions from upstream sources such as fiber, electricity, water, and chemicals. This commitment aligns with the global “CircleToZero” initiative, aiming for zero emissions and zero waste. By viewing emissions as potential losses, the initiative emphasizes the importance of recovering, reusing, and recirculating these resources, offering both environmental and financial benefits for customers.

Recognizing the unique characteristics of each mill site is crucial in adapting solutions to lower carbon emissions. While certain product solutions and technology modules may serve as foundational elements, bespoke design and engineering expertise tailored to each mill's specific requirements are essential for optimal outcomes. Close collaboration with each mill is paramount to achieving step-by-step progress, utilizing the most relevant modules effectively.



Production of Tissue by Utilization, Consumption and CO2 Carbon Emmition in 2023




Utilities
Average Consumption 
Equivalent CO2 Emmition (*)


Gas
 ~600kWh/t
~132kg CO2/t


Steam Consumption
~750kWh/t
~165kg CO2/t


Electrical Consumption
~890kWh/t
~356kg CO2/t


Total
~2240kWh/t
~653kg CO2/t


Total per Year for Production of 200 t/d
47,081 t CO2/a



Scope of the Global Away from Home Tissue Products Market: Inquire before buying



Global Away from Home Tissue Products Market


Report Coverage
Details


Base Year:
2023
Forecast Period:
2024-2030


Historical Data:
2018 to 2023
Market Size in 2023:
US $ 19.68 Bn.


Forecast Period 2024 to 2030 CAGR:
6.2%
Market Size in 2030:
US $ 34.1 Bn.


 Segments Covered:
by Product
Toilet Papers
Wipes
Paper Napkins
Paper Towels
Others


by End User
Hospitals & Healthcare
Food & Beverage
Commercial
Others



Global Away from Home Tissue Products Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Leading Away from Home Tissue Products Key Players Include
1. Procter & Gamble (Cincinnati, Ohio, USA)
2. Kimberly-Clark Corporation (Irving, Texas, USA)
3. Georgia-Pacific (Atlanta, Georgia, USA)
4. Essity (Stockholm, Sweden)
5. Hengan International Group (Jinjiang, Fujian, China)
6. Asia Pulp & Paper (Jakarta, Indonesia)
7. Sofidel Group (Porcari, Italy)
8. WEPA Group (Arnsberg, Germany)
9. Cascades Inc. (Kingsey Falls, Quebec, Canada)
10. Oji Holdings Corporation (Tokyo, Japan)
11. Metsä Group (Espoo, Finland)
12. Vinda International Holdings Limited (Hong Kong, China)
13. Kruger Inc. (Montreal, Quebec, Canada)
14. Metsä Tissue (Espoo, Finland)
15. Svenska Cellulosa Aktiebolaget (SCA) (Stockholm, Sweden)
16. Daio Paper Corporation (Tokyo, Japan)
17. CMPC Tissue (Santiago, Chile)
18. Hayat Kimya (Istanbul, Turkey)
19. Irving Consumer Products (Saint John, New Brunswick, Canada)
20. Södra Cell (Växjö, Sweden)

Frequently Asked Questions and Answers in the Away from Home Tissue Products Market:

1. How big is the Away from Home Tissue Products market?
Ans: The global Away from Home Tissue Products market size was estimated at USD 39.84 Billion in 2023.

2. What is the Away from Home Tissue Products market growth?
Ans: The global Away from Home Tissue Products market is expected to grow at a compound annual growth rate of 6.70 % from 2024 to 2030 to reach USD 55.60 Billion by 2030.

3. Which segment accounted for the largest Away from Home Tissue Products market share?
Ans: In 2023, North America is expected to dominate the global Away from Home Tissue Products market by holding a 35% market share.

4. Who are the key players in the Away from Home Tissue Products market?
Ans: Some key market players are Procter & Gamble (Cincinnati, Ohio, USA), Kimberly-Clark Corporation (Irving, Texas, USA), Georgia-Pacific (Atlanta, Georgia, USA), Essity (Stockholm, Sweden) and Others.

5. What are the factors driving the Away from Home Tissue Products market?
Ans: The Away from Home Tissue Products market is experiencing robust growth, driven by the widespread usage of fermentation technology-generated chemicals in a variety of sectors.