Anti-Counterfeit Packaging Market Size, Share, Trends and Forecast Analysis (2025-2032)

Anti-Counterfeit Packaging Market was valued at USD 184.53 Bn in 2024, and total global Anti-Counterfeit Packaging Market revenue is expected to grow at a CAGR of 11.79% from 2025 to 2032, reaching nearly USD 450.08 Bn.
Anti-Counterfeit Packaging Market Overview
Anti-counterfeit packaging refers to specially designed materials and technologies such as RFID, holograms, barcodes and tamper evident labels used to prevent product imitation and ensure authenticity throughout the supply chain. Globally market has been entering a transformative growth phase, fuelled by increasing regulatory enforcement, consumer demand for product authenticity and rapid advances in smart packaging technologies. This report by MMR delivers a comprehensive strategic outlook into a market that is mission critical for brand protection, mainly in sectors such as pharmaceuticals, FMCG, electronics and beverages.

With governments mandating traceability and serialization, especially in drug packaging and food exports, the market is gaining attraction among multinationals and regional players alike. The rise in global counterfeiting costing billions annually has triggered record-level R&D investments and M&A activity across RFID, holography, and secure labelling domains. Our report examines supply side innovation trends, evolving end-user needs and regulatory shifts shaping market dynamics.

North America dominated due to strong regulatory enforcement and pharmaceutical industry maturity, Asia Pacific is emerging as competitive hub with scalable, cost effective technologies. Major players such as Avery Dennison, De La Rue, Uflex and Zebra Technologies are accelerating technological innovation and expanding global footprints. In terms of end-use, healthcare & pharmaceuticals remain the largest segment by its stringent compliance requirements. Trade regulations such as serialization mandates and anti-counterfeit label tariffs in global pharma and food trade have also influenced adoption, reinforcing market growth momentum globally.To know about the Research Methodology:-Request Free Sample Report
Anti-Counterfeit Packaging Market Dynamics
Increasing Government Support for Anti-Counterfeiting Technologies to Boost Market Growth

Rising government regulations and the emphasis on eliminating counterfeit goods in several developed and developing economies will boost the market growth. The increasing government support for implementing anti-counterfeit technologies, coupled with numerous favourable policies for food and healthcare packaging, is a major factor driving the market’s growth. Furthermore, increasing technological advancements by key manufacturers will also aid the market’s growth. With rising concerns among consumers and manufacturers regarding brand dilution, many companies have increased their investments in anti-counterfeit packaging solutions, boosting the market’s growth. Moreover, rising innovations for developing secure packaging solutions for use in several end-use industries are anticipated to further contribute to the market’s growth over the forecast period.

For instance, according to the data published by the European Union Intellectual Property Office (EUIPO), it is estimated that counterfeit foodstuffs and beverages generate USD 49 billion annually, while counterfeit wine accounts for 20% of international sales.

Increasing Focus of Manufacturers on Maintaining Brand Image to Drive Market Growth

The primary factors that drive the anti-counterfeit packaging market are the rising quantity of counterfeit products and growing emphasis on product safety and security. Anti-counterfeit packaging is emerging as a significant business to ensure that a product is protected from being misrepresented. Implementing these technologies on the labels and packaging of the products reduces losses, decreases tampering with evidence, and maintains brand image. Anti-counterfeit packaging focuses on monitoring, controlling, and supplying certain products and upholding a company’s brand image. Manufacturers utilize barcodes, holograms, and batch coding on a large scale to authenticate their original products. It helps them maintain the brand image and retain their business value. These factors are driving the global anti-counterfeiting packaging industry.

High Initial Costs and Low Awareness Among Consumers to Hamper Market Growth

The high upfront costs required for the manufacturing and setup of anti-counterfeiting packaging solutions is the key factor hampering the anti-counterfeiting packaging market growth. This led to the easy adoption of counterfeit practices, which will limit the growth of anti-counterfeit solutions. Moreover, as barcodes and RFID are easy to replicate, consumers can be fooled, thus hindering the global market growth. In addition, there is a lack of appropriate knowledge and awareness regarding the importance of anti-counterfeiting technologies among consumers. This also impede the market’s development.
Anti-Counterfeit Packaging Market Segment Analysis
Based on technology, the market is segmented into RFID, holograms, barcodes, and others. RFID was the dominating segment and held the largest market share. RFID holds a microchip under the label of any product, which monitors and secures the product’s motion by tracking and authenticating it. This technology is highly used by the food & beverage and pharmaceutical industries to prevent the spread of fake products, such as FMCG products, food items, vaccines, and drugs. This will result in the rapid growth of the RFID segment. The medical sector highly utilizes anti-counterfeit technologies to maintain organized records of medicinal products and prevent them from being counterfeited.

Based on end-user, the market is segmented into food & beverage, healthcare & pharmaceuticals, industrial & automotive, consumer electronics, and others. Healthcare & pharmaceuticals was the leading end-use segment in the anti-counterfeiting packaging market in 2024. The rising demand for anti-counterfeiting products owing to the increasing sale of fake drugs is the key factor driving the growth of the healthcare & pharmaceuticals segment. The segment also accounts for the highest market share due to the rapid adoption of anti-counterfeit packaging solutions to eliminate the manufacturing of duplicate medicine.
Anti-Counterfeit Packaging Market Regional Insights
Well-established Pharmaceutical Industry to Drive North America Market Growth

North America was the dominating region in the global anti-counterfeiting packaging industry. The rapid development of several end-use industries and presence of key pharmaceutical manufacturers in the U.S. will drive the regional market’s growth. Moreover, the rising demand for products equipped with the track & trace technology will also foster the market’s growth in the region. According to the European Federation of Pharmaceutical Industries and Associations, in 2024, North America accounted for 49.1% of the global pharmaceutical sales. 64.4% of sales of new medicines were also recorded during the period of 2017-2022 in the U.S. market.

Anti-Counterfeit Packaging Market Competitive Landscape

Global anti-counterfeit packaging market is moderately fragmented, with competition driven by rapid technological innovation, scalability, sector-specific compliance needs and customization capabilities. North America led in innovation, with prominent players such as Avery Dennison, 3M and Zebra Technologies advancing RFID integration, smart labelling and end to end traceability solutions. In Europe, established players like De La Rue, Essentra and SICPA Holding SA dominate by secure printing technologies and tamper-evident packaging, serving highly regulated industries including pharmaceuticals, currency and defence.

Asia Pacific is emerging as a competitive growth engine, fuelled by low cost manufacturing and rising regulatory enforcement. Key players such as Uflex, Shenzhen RZX and Nippon Kayaku are scaling up with cost-efficient, high volume anti-counterfeit technologies for FMCG, electronics and personal care sectors.

Meanwhile, markets in the Middle East, Africa, and South America are witnessing rapid adoption of secure packaging solutions led by regionally adaptive firms such as Valid S.A., Axess Technologies, and SICPA Middle East, particularly in the government, agriculture, and retail supply chains.

As part of report, we offer a strategic analysis of 30 key active players, covering their technology focus, product innovation, partnerships, regulatory alignment, and recent developments (including mergers, acquisitions, and new solution rollouts). Our competitive matrix provides benchmarking by innovation strength, global reach, and sectoral presence, along with SWOT profiles and strategic insights to guide informed decision making.

Anti-Counterfeit Packaging Market Trends



Trends
Description


Rise of AI-Powered Authentication Systems
Increasing integration of AI and computer vision to analyse packaging features & for real-time risk scoring and counterfeit prediction.


Blockchain Integration For End to End Supply Chain Transparency
Blockchain technology is growing as a powerful trend to ensure product manufacturing to pint of sale. Provide tamper proof ledgers and unforgeable proof of aunthenticity.


Development of Eco-friendly Anti-Counterfeit Labels
Developing biodegradable security labels, recyclable holographic films and RFID tags made from paper or organic polymers to align with green packaging mandates.



Anti-Counterfeit Packaging Market Key Developments

• 2nd July 2025, Energous (U.S) introduced its battery free e Sense tag, a ground breaking platform for ambient IoT enabling wireless power for RFID-like package authentication.
• 5th June 2025, Avery Dennison (U.S.) announced a breakthrough in recyclable labelling. The first radio-frequency identification (RFID) label to receive APR Design® for Recyclability (DfR) recognition from the Association of Plastic Recyclers (APR). This marks an industry first for an RFID label, validating its compatibility with North America's PET recycling stream.
• 6th May 2025, Antares Vision Group (Italy) partnered with Sie Pharma to develop automated labelling equipment for cylindrical pharmaceutical containers, enhancing serialization and traceability.
• 1st May 2025, De La Rue plc (UK) announced the completion of sale of its Authentication division to CA-MC Acquisition UK Limited (“CA-MC”), a subsidiary of Crane NXT, Co. (together with CA-MC, “Crane NXT”) under the terms of share purchase agreement entered into on 4 April, as referred to in their previous announcements of 15 October 2024 and 7 April 2025.
• 20th June 2025, Shenzhen RZX (China), at 23rd International Internet of Things Exhibition (Shanghai) company presented the latest innovation in the IoT sector. As a leading company in the RFID field of the Internet of Things, RZX Technology made a remarkable appearance at Booth N5A27, presenting its cutting edge products.
Anti-Counterfeit Packaging Market Scope: Inquire before buying



Anti-Counterfeit Packaging Market


Report Coverage
Details


Base Year:
2024
Forecast Period:
2025-2032


Historical Data:
2019 to 2024
Market Size in 2024:
USD 184.53 Bn.


Forecast Period 2025 to 2032 CAGR:
11.79%
Market Size in 2032:
USD 450.08 Bn.


 Segments Covered:
by Technology
RFID
Holograms
Barcode
Others


by End-user
Food & Beverages
Healthcare & Pharmaceutical
Industrial & Automotive
Consumer Electronics
Others



Anti-Counterfeit Packaging Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam,Thailand, Bangladesh, Philippines and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (Brazil, Argentina Rest of South America)
Anti-Counterfeit Packaging Market Key Players
North America

1. Avery Dennison Corporation (U.S.)
2. 3M Company (U.S.)
3. CCL Industries Inc. (Canada)
4. DuPont de Nemours, Inc. (U.S.)
5. SICPA USA Inc. (U.S.)
6. Authentix Inc. (U.S.)
7. OpSec Security Group (U.S.)
8. Alien Technology (U.S.)
9. Zebra Technologies Corporation (U.S.)
10. SML Group Limited (U.S.)

Europe

11. SICPA Holding SA (Switzerland)
12. De La Rue plc (UK)
13. Essentra PLC (UK)
14. Zetes Industries SA (Belgium)
15. Tesa Scribos (Germany)
16. Leonhard Kurz Stiftung & Co. KG (Germany)

Asia Pacific

17. Uflex Limited (India)
18. Shenzhen RZX Technology Co., Ltd. (China)
19. SML Group Limited (Hong Kong)
20. TraceTag International Ltd. (India)
21. Techsun Group (China)
22. Nippon Kayaku Co., Ltd. (Japan)

Middle East and Africa

23. SICPA Middle East (UAE)
24. Al Nasher Labels (Saudi Arabia)
25. Axess Technologies (South Africa)

South America

26. Valid S.A. (Brazil)
Subperiosteal Market FAQs
1. Which region has the largest share in Global Anti-Counterfeit Packaging Market?
Ans: North America region held the highest share in 2024.

2. What is the growth rate of Global Anti-Counterfeit Packaging Market?
Ans: The Global Anti-Counterfeit Packaging Market is growing at a CAGR of 11.79% during the forecasting period 2025-2032.

3. What is scope of the Global Anti-Counterfeit Packaging Market report?
Ans: Global Anti-Counterfeit Packaging Market report helps with the PESTEL, PORTER
Five Forces, Recommendations for Investors & Leaders, and market estimation of the forecast period

4. What was the Global Anti-Counterfeit Packaging Market size in 2024?
Ans: The Global Anti-Counterfeit Packaging market was valued at USD 184.53 Bn in 2024.

5. What is the study period of this Market?
Ans: The Global Anti-Counterfeit Packaging Market is studied from 2024 to 2032.