The report of Global Data Management Platforms Market by data source (first party data, second party data and third part data), deployment (cloud-based and on-premise), end user (media agency, brand/retailer, publisher, ad network and others), and Region (North America, Europe, Middle East & Africa, South America, Asia Pacific) is expected to reach US$ XX Bn by 2027, at a CAGR of 15.50 % during a forecast period.
Ad network is expected to contribute XX% share in the global data management platforms market.
The rise of ad technology, advertiser’s media are buying cross a vast array of sites and through various middlemen. The management platform is offering benefits like it can link the entire advertiser’s activity with audience data and resulting campaign into one consolidated location and use that data to optimize future media. The Data Management Platform is the most beneficial to marketers, agencies and publishers. The information of a DMP is fed into a demand side platform (DSP) which helps to inform ad buying decisions.
North America region is estimated to hold the dominant position in the Global Data Management Platforms Market.
By region, Global Data Management Platforms Market is segmented into the North America, Europe, Middle East & Africa, South America, and Asia Pacific. Among these, the North America region is estimated to contribute XX% share in the Global Market. The growth in the market is attributed to the availability of technical expertise and adoption of cloud based services in the IT and financial sector. An increase in adoption of intranet service is increasing in the end user industry sectors like telecom, IT, and data service providers. Intranet as a Service is used to protect and increase the performance of enterprise network. It helps to reduce cyber-attacks on enterprise database that is expected to boost the demand for data management during the forecast period.
Key players operating in the Global Data Management Platforms Market includes eXelate, Inc. , Krux Digital, LLC , Lotame Solutions, Inc. , Cxense ASA , KBM Group LLC, Turn Inc. , Rocket Fuel, Inc. , Neustar, Inc. , Adobe Systems Incorporated and Oracle Corporation
Maximize Market Research, a global market research firm with a dedicated team of specialists and data has carried out extensive research about the Global Data Management Platforms Market. The report encompasses the market by different segments and region, providing an in-depth analysis of the overall industry ecosystem, useful for making an informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the Global Data Management Platforms Market. The driving forces, as well as considerable restraints, have been explained in depth. In addition to this, competitive landscape describing the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain Global Data Management Platforms Market positioning of competitors.
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