Smart Bathrooms Companies: Competitive analysis of major companies and their market share

The objective of the competitive landscape is to analyze the strategies, developments, and market positions of major players in the Smart Bathroom market to provide insights into their competitive advantages. It gives a clear picture of market dynamics by identifying the leading companies in the sector, up-and-coming rivals, their R&D investments, product portfolio, and technological innovations.

The market scope includes global and regional players, emphasizing market share, R&D investments, mergers and acquisitions, consolidations, product portfolios, and geographical presence. This involves evaluating important market sectors like residential and commercial. It provides a scenario of the competitive strengths and potential of the key players in the market.

Smart Bathrooms Market size is expected to reach nearly USD 8.98 Bn. by 2030 with a CAGR of 10.5% during the forecast period. Competition in the Smart Bathrooms industry is fierce, with top companies such as Jaquar, Cera Sanitaryware Ltd, Duravit, LIXIL Group, and Kohler driving advancements. Jaquar offers smart bathroom products like sensor faucets, digital showers, and water-saving solutions, blending innovation with eco-conscious luxury. Cera focuses on affordable smart bathroom products, including touch-free faucets, sensor-based urinals, and anti-bacterial surfaces for modern hygiene needs. Duravit delivers premium smart products, such as intelligent toilets and app-connected mirrors, emphasizing sleek designs and user-friendly technology. LIXIL leads with cutting-edge smart products like GROHE’s digital showers, INAX’s intelligent toilets, and American Standard’s voice-controlled solutions. Kohler has a specialty in smart bathrooms with voice-controlled showers, connected toilets, and intuitive lighting systems, offering seamless luxury and advanced technology. The competition among these companies is driven by innovation, sustainability, and smart shower technologies, leading to a rapidly changing and dynamic industry. LIXIL Group [Japan] LIXIL Group is the Japan-based leading water and housing products manufacturer that solves real-life challenges to make better homes. The business has two primary divisions: Water Technology Business and Housing Technology Business. The water technology business involves plumbing facilities such as sanitation equipment, showers, toilets, water faucet clasps, hand wash basins, bathtubs, and interior and exterior tiles. The Housing Technology Business involves metal building materials, wood interior building materials, and others. LIXIL offers a range of smart bathroom products such as smart water sensors and controller, SATIS G shower, and AT200 Integrated Electronic Bidet. Roca Sanitario [Spain] Roca Sanitario is a Spanish company that manufactures and sells bathroom products, including sanitaryware and ceramic tiles. The company has 79 production plants and is present in 170 countries across five continents. Roca is known for its commitment to innovation and design, and its partnerships with architects and designers. Roca Group’s strategy is based on six main pillars that guide its future trajectory: growth, operational excellence, innovation, digital transformation, sustainability, and people. In 2023, the Roca group acquired German company Alape GmbH. Alape is an established premium brand that specialises in the production of bathroom objects made from enamelled steel. Jaquar [India] Jaquar manufactures with the highest quality standards and aesthetics, and with the intent of providing world-class products, the Group caters to various segments of bathroom and lighting industry for the luxury, premium, and value segments through its brands – Artize, Jaquar, and Essco. Jaquar is one of the fastest-growing bath & light brands in the world with a presence in over 55 countries across Europe, the Middle East, the Asia Pacific, and Africa. Jaquar has manufacturing facilities in India and Korea and is able to produce quality products. The company offers a wide range of bathroom products, including sanitary ware, shower enclosures, water heaters, and wellness products. Recent Development: • In January 2024, Jaquar introduced intVoice-activated as smart homes advance, integrating voice assistants like Amazon Alexa or Google Assistant in the shower system. Using simple voice commands, users can start their showers, adjust settings, or turn them off completely, this incorporation of human interaction into home devices such as showers evolves the user experience. • In 2024, the Envi shower from Triton introduced smart technology to the bathroom with its ability to create personal profiles for each user. This product ties in perfectly with the rise of the “Spathroom” (spa bathroom) as it saves preferred temperature, water flow, and lighting settings, ensuring every shower is perfectly suited to consumer preferences.

1. Smart Bathrooms Market Competition Matrix 1.1. Market Structure 1.1.1. Market Leaders 1.1.2. Market Followers 1.1.3. Emerging Players 2. Competitive Benchmarking of key players 3. Mergers and Acquisition in Smart Bathrooms Market from 2014 to 2024 4. SWOT Analysis of Key Players 5. Smart Bathrooms Market Manufacturing Company Profile: Key Players 5.1. Jaquar 5.2. Cera Sanitaryware Ltd 5.3. Duravit 5.4. LIXIL Corporation 5.5. Kohler Co. 5.6. TOTO LTD 5.7. Bradley Company LLC 5.8. Jacuzzi 5.9. Roca Sanitario 5.10. Delta Faucet Company 5.11. GROHE Pacific Pte Ltd. 5.12. ASSA ABLOY 5.13. Sloan Valve Company 5.14. Novellini 5.15. Villeroy & Boch AG 5.16. Ferguson Enterprises, LLC 5.17. Moen Incorporated 5.18. Aqualisa 5.19. GetHai, Inc. 5.20. ElementalGreen 5.21. Dornbracht AG & Co. KG 6. Key Findings