Location Analytics Market: Global Industry Analysis and Outlook (2023-2029),

Location Analytics Market size was valued at US$ 17.85 Bn. in 2022 and the total revenue is expected to grow at 13.82 % through 2023 to 2029, reaching nearly US$ 44.19 Bn.
Location Analytics Market Overview:
The technique of gaining insight from places and geographical data is known as location analytics. Location analytics is a technique for visualising data or information, particularly data created by businesses that typically has a spatial component. Real-time and historical geospatial data can both be used for location analytics. Real-time location analytics can be used to track live locations such as courier and postal services, which must track package delivery in real-time. Military applications of location analytics are prevalent. In the retail sector, historical, geographical data is widely used to study client patterns and boost sales and customer retention through advertising and product distribution methods. Retail, defence, manufacturing, transportation, and other industries are using location analytics solutions to solve various location-related problems in order to improve efficiency and effectiveness.

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Location Analytics Market Dynamics:
The rise of the Internet of Things (IoT) and the resulting vast volume of data generated by linked devices have resulted in a rise in the use of location analytics solutions. Low-cost location analytics solutions are now possible thanks to location analytics suppliers. Real-time intelligence on connected devices like cellphones, Wi-Fi networks, Bluetooth-enabled devices, and a few more technologies are routinely used to do this. Asset management is also growing more essential across industrial verticals as a way to improve business procedures and generate large sums of revenue. As a result, the market is likely to be driven by factors such as an increasing volume of three-dimensional data and the importance of competitive intelligence and predictive analytics solutions in assisting corporate growth throughout the forecast period.

Smartphone location combined with satellite-based GPS is the fastest-developing positioning system. The precision of other widely used approaches like global cell identity (CGICTA) and extended observed time difference (E-OTD) is realistically 50–1000 m. Because of the accuracy required for location detection in specific applications, end-users can benefit from these technologies.

Organizations' knowledge and experience regarding how location analytic tools work is limited. Also, deploying such complex location analysis techniques with a low return on investment necessitates a large initial expenditure. Connectivity and data integration present a number of operational and technological issues. During the forecast period, these issues are expected to limit market growth.
Location Analytics Market Segment Analysis:
Based on the Location Positioning, the Location Analytics market is sub-segmented into Outdoor Positioning and Indoor Positioning. The Outdoor Positioning segment held the largest market share of xx% in 2022. Outdoor location analytics is used by businesses to keep track of their immovable assets and cut expenditures. In the event of a delay, airlines can establish the actual location of their planes and advise passengers of the expected arrival time. Geomarketing and advertising, asset tracking, personal tracking, customer location tracking, aircraft monitoring, transportation mangers, network optimization and making preparations, mapping discovery and infotainment, geographic event alerts, and defence management are some of the most common applications for outdoor locations.

Based on the Verticals, the Location Analytics market is sub-segmented into Transportation and Logistics, Retail, BFSI, IT & Telecommunication, Healthcare, Energy and Utilities, Manufacturing and Others. The Retail segment held the largest market share of xx% in 2022. In order to provide a better user experience, location analytics plays a crucial part in managing retail apps. It helps merchants eliminate the traditional method of analysing client buying behaviour by providing a digital platform for customers and sellers to communicate and develop trusting relationships. Because location analytics allows businesses to acquire a clear picture of their customers across both personal and commercial borders, it has become popular in the retail industry.
Regional Insights:
North America held the largest market share of xx% in 2022. Due to increased technical development and support, such as the Internet of Things (IoT) and Machine Learning (ML), as well as increased automation adoption. Also, corporations are looking forward to exploiting these data through analytical solutions due to the large amounts of data generated by computer devices, GPS, and other means. Also, increasing need for real-time data analytics solutions across a variety of industries, such as retail, government and defence, BFSI, transportation, and others, to improve business performance and efficiency, is propelling location analytics market growth in the region.

Asia Pacific is expected to grow at a highest CAGR of xx% in the global Location Analytics market during the forecast period. The use of social media in India is rapidly increasing. In India, there are approximately 448 million social media users as of January 2021, up 78 million from 2021 to 2021. The most popular app in India is WhatsApp, which is followed by YouTube, Facebook, Instagram, and Twitter. Moreover, a growing number of large social media companies are focusing on increasing their active user base.

The objective of the report is to present a comprehensive analysis of the global Location Analytics Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.

PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.

The reports also helps in understanding the global Location Analytics Market dynamic, structure by analyzing the market segments and project the global Location Analytics Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Location Analytics Market make the report investor’s guide.
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Location Analytics Market


Report Coverage
Details


Base Year:
2022
Forecast Period:
2023-2029


Historical Data:
2018 to 2022
Market Size in 2022:
US $ 17.85 Bn.


Forecast Period 2023 to 2029 CAGR:
13.82 %
Market Size in 2029:
US $ 44.19 Bn.


 Segments Covered:
by Component
Solution
Geocoding and Reverse Geocoding
Thematic Mapping and Spatial Analysis
Reporting and Visualization
Others
Services
Professional Services
Managed Services


by Location Positioning
Outdoor Positioning
Indoor Positioning


by Application
Risk Management
Customer Experience Management
Remote Monitoring
Supply Chain Planning and Optimization
Emergency Response Management
Location Selection and Optimization
Others


by Verticals
Transportation and Logistics
Retail
BFSI
IT & Telecommunication
Healthcare
Energy and Utilities
Manufacturing
Others



Location Analytics Market, by Region
North America (United States, Canada and Mexico)
Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe)
Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC)
Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A)
South America (razil, Argentina Rest of South America)
Key Players:
1. Oracle Corporation
2. Microsoft Corporation
3. TIBCO Software Inc.
4. Trimble, Inc.
5. Hexagon AB
6. Alphabet Inc.
7. IBM Corporation
8. SAS Institute Inc.
9. Esri
10. Precisely
11. Cisco
12. Alteryx
13. SAP SE
14. Galigeo
15. Purple
16. Pitney Bowes
17. Clever Analytics

Frequently Asked Questions:

1] What segments are covered in Location Analytics Market report?
Ans. The segments covered in Location Analytics Market report are based on Component, Location Positioning, Application and Verticals.

2] Which region is expected to hold the highest share in the Location Analytics Market?
Ans. North America is expected to hold the highest share in the Location Analytics Market.

3] What is the market size of Location Analytics Market by 2029?
Ans. The market size of Location Analytics Market is expected to reach US $ 44.19 Bn. by 2029.

4] Who are the top key players in the Location Analytics Market?
Ans. Oracle Corporation, Microsoft Corporation, TIBCO Software Inc., Trimble, Inc. Hexagon AB, Alphabet Inc. and IBM Corporation are the top key players in the global Location Analytics Market.

5] What was the market size of Location Analytics Market in 2022?
Ans. The market size of Location Analytics Market in 2022 was US $ 17.85 Bn.