Digital Software Market size was valued at US$ 69.05 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 18.2% through 2023 to 2029, reaching nearly US$ 222.58 Bn.Digital Software Market Overview:
Users will be able to design dynamic layouts of media-rich content and update digital signage screens, video walls, touch screen displays, and digital kiosks remotely from any PC or MAC. The market's growth can be due to people's increasing curiosity for mobile devices for obtaining information on the go, as well as the continuous transition from desktop PCs to smartphones.To know about the Research Methodology :- Request Free Sample Report Though market forecasting through 2029 is based on real output, demand and supply of 2022, 2022 numbers are also estimated on real numbers published by key players as well all important players across the world. Market forecasting till 2029 is done based on past data from 2018 to 2020 with the impact of global lock down on the market in 2020 and 2021.
Digital Software Market Dynamics:
The rise of smart phones has encouraged consumers to consume more digital media, prompting marketers to place more online ads on social media and other digital platforms in order to gain greater exposure and visibility. The COVID-19 pandemic, which caused a paradigm shift in how people use various apps, has had a favorable impact on market growth. As a result, in the midst of the pandemic and the ensuing economic collapse, app developers have been examining their advertising setups and enhancing their capabilities to push for more responsibility and transparency with partners. In September 2021, for example, HubSpot, Inc. of the United States announced the addition of additional updates and functionality to its platforms to assist businesses in dealing with the obstacles brought by the pandemic's outbreak. Enterprise sales CRM, improved personalization functionality, and scalable contact pricing models are among the new features. The continuous move from wired to wireless communication, as well as the increasing usage of wireless communication devices, which is expected to drive digital media consumption, bodes well for market growth during the forecast period. Advertising corporations are constantly focusing on digital marketing channels and providing advanced advertising capabilities to publishers. Advertisers are looking forward to cooperating with social media digital marketing platforms for promotional activities as Smartphone penetration continues to rise, and is finally migrating from traditional marketing channels to digital marketing channels. Advertisers are increasingly turning to mobile advertising as smart phone usage rises and high-speed mobile networks continue to roll out. Retailers are emphasizing the use of location-based advertising services and offering shoppers with individualized updates on items, offers, and discounts, resulting in a huge increase in the need for digital marketing. When visitors enter malls or shopping centers, location-based advertising sends them notifications on their mobile devices informing them of various discounts and offers. To put it another way, the increased use of smart phones has given marketers new ways to reach out to customers.Digital Software Market Segment Analysis:
The Global Digital Software Market is segmented by Component, Software, Services, Deployment Type, Organization Size, and Application. Based on the Services, the market is segmented into Managed service and Professional service. In 2022, the professional services segment held the largest market share, with over 60%. The demand for professional services is expected to increase as the demand for trained and accomplished experts with competence in installing, administering, and debugging software grows. Professional services enable businesses to make better use of their resources, cut administrative costs, and increase profits. Professional services also aid firms in resource management by increasing efficiency through enhanced collaboration, better planning, and integrated knowledge management, resulting in the professional services segment's rise. These are the key factor that drives the growth of this segment in the Global market during the forecast period 2023-2029. Based on the Deployment Type, the market is segmented into On-premises and Cloud. The cloud segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. Digital marketing software that is installed in the cloud increases flexibility and allows businesses to create products and services on a wide scale. The cloud-based deployment also aids in cost reduction and the establishment of a control center to coordinate, monitor, and arrange various aspects of a digital marketing campaign. Cloud deployment can also be used to merge dedicated hosting infrastructure and virtual cloud servers. Finally, cloud-based deployment can assist firms in considerably lowering the costs associated with digital marketing software installation and overall IT infrastructure. These are the key drivers that boost the growth of this segment in the Global market during the forecast period 2023-2029. Based on the Application, the market is segmented into Consumer goods & retail, Media & Entertainment, Telecom & IT, Travel and hospital, Healthcare, and Education. The media & entertainment segment is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. As part of their efforts to cash in on the spread of smart phones and the continuous installation of high-speed data networks, media and entertainment corporations are now focusing on establishing online advertising strategies. Netflix, Inc., Star India, and The Walt Disney Company are among the media and entertainment firms that are stressing the use of social media advertising to inform people about their latest films and shows. In addition, gaming industry incumbents such as Rovio Entertainment Corporation, Activision Publishing, Inc., and Electronic Arts Inc. are aggressively utilizing social networking and video sharing platforms to reach out to new customers.Regional Insights:
North America is expected to hold the largest market shares of xx% by 2029. North America is becoming as a key regional market for companies and brands looking to reach a larger audience, promote their content, and offer their products and services online. Consumers' increased demand for online purchasing in North America is creating chances for advertisers to market their items online, resulting in regional market growth. The Cloud Native Computing Foundation and the National Cloud Technologists Association, for example, are advocating the use of cloud computing for the implementation of various high-tech solutions like as CRM, content management, and marketing automation across North America. These are the major drivers that boost the growth of this region in the global market during the forecast period 2023-2029. Asia Pacific is expected to grow rapidly at a CAGR of xx% during the forecast period 2023-2029. A high population density, the proliferation of smart phones, and the ongoing installation of high-speed data networks characterize the region. Furthermore, a significant portion of Smartphone users in the region utilise their phones to access social media. As a result, the region provides a lot of options for online advertising. The continued promotion of digital marketing software in the Asia Pacific area through events like the Digital Marketing Summit Asia is expected to help the region's market growth. The objective of the report is to present a comprehensive analysis of the Global Digital Software Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The reports also helps in understanding the Global Digital Software Market dynamic, structure by analyzing the market segments and project the Global Digital Software Market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the Global Digital Software Market make the report investor’s guide.Digital Software Market Scope: Inquire before buying
Digital Software Market Report Coverage Details Base Year: 2022 Forecast Period: 2023-2029 Historical Data: 2018 to 2022 Market Size in 2022: US $ 69.05 Bn. Forecast Period 2023 to 2029 CAGR: 18.2% Market Size in 2029: US $ 222.58 Bn. Segments Covered: by Component Software Services by Software Customer relationship management software Email marketing software Social media advertising Search marketing software Web content management software Marketing automation software Campaign management by Services Managed service Professional service by Deployment Type On-premises Cloud by Organization Size Small enterprises Medium enterprise Large enterprise by Application Consumer goods & retail Media & entertainment Telecom & IT Travel and hospital Healthcare Education Banking, Financial Services, and Insurance (BFSI) Energy and Utilities IT and Telecommunications Digital Software Market, by Region
North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (razil, Argentina Rest of South America)Key Players:
1. Adobe Systems Incorporated 2. Oracle Corporation 3. SAP SE 4. Salesforce Inc. 5. IBM Corporation 6. Marketo 7. Microsoft Corporation 8. HubSpot Inc. 9. SAS Institute Inc. 10. Act on Software 11. Amazon Web Services 12. Fujitsu Ltd. 13. Teradata Corporation 14. Infor 15. HP Development Company 16. L.P. 17. SAP AG 18. Salesforce 19. Hewlett-Packard 20. SimplyCast Frequently Asked Questions: 1. Which region has the largest share in Global Digital Software Market? Ans: Asia Pacific region held the highest share in 2022. 2. What is the growth rate of Global Digital Software Market? Ans: The Global Digital Software Market is growing at a CAGR of 18.2% during forecasting period 2023-2029. 3. What is scope of the Global Digital Software market report? Ans: Global Digital Software Market report helps with the PESTEL, PORTER, COVID-19 Impact analysis, Recommendations for Investors & Leaders, and market estimation of the forecast period. 4. Who are the key players in Global Digital Software market? Ans: The important key players in the Global Digital Software Market are – Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce Inc., IBM Corporation, Marketo, Microsoft Corporation, HubSpot Inc., SAS Institute Inc., 5. What is the study period of this market? Ans: The Global Digital Software Market is studied from 2022 to 2029.
Digital Software Market
1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 1.4. Key Questions Answered 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations Used 2.3. Research Methodology 3. Executive Summary 3.1. Digital Software Market Size, by Market Value (US$ Mn) and Market, by Region 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.3. Drivers and Restraints Snapshot Analysis 4.3.1. Drivers 4.3.2. Restraints 4.3.3. Opportunities 4.3.4. Porter’s Analysis 4.3.5. Value Chain Analysis 4.3.6. SWOT Analysis 5. Digital Software Market Analysis and Forecast 5.1. Digital Software Market Analysis and Forecast 5.2. Digital Software Market Size & Y-o-Y Growth Analysis 5.2.1. North America 5.2.2. Europe 5.2.3. Asia Pacific 5.2.4. Middle East & Africa 5.2.5. Latin America 6. Digital Software Market Analysis and Forecast, by Component 6.1. Introduction and Definition 6.2. Key Findings 6.3. Digital Software Market Value Share Analysis, by Component 6.4. Market Size (US$ Mn) Forecast, by Component 6.5. Digital Software Market Analysis, by Component 6.6. Digital Software Market Attractiveness Analysis, by Component 7. Digital Software Market Analysis and Forecast, by Software 7.1. Introduction and Definition 7.2. Digital Software Market Value Share Analysis, by Software 7.3. Market Size (US$ Mn) Forecast, by Software 7.4. Digital Software Market Analysis, by Software 7.5. Digital Software Market Attractiveness Analysis, by Software 8. Digital Software Market Analysis and Forecast, by Services 8.1. Introduction and Definition 8.2. Digital Software Market Value Share Analysis, by Services 8.3. Market Size (US$ Mn) Forecast, by Services 8.4. Digital Software Market Analysis, by Services 8.5. Digital Software Market Attractiveness Analysis, by Services 9. Digital Software Market Analysis and Forecast, by Deployment Type 9.1. Introduction and Definition 9.2. Digital Software Market Value Share Analysis, by Deployment Type 9.3. Market Size (US$ Mn) Forecast, by Deployment Type 9.4. Digital Software Market Analysis, by Deployment Type 9.5. Digital Software Market Attractiveness Analysis, by Deployment Type 10. Digital Software Market Analysis and Forecast, by Organization Size 10.1. Introduction and Definition 10.2. Digital Software Market Value Share Analysis, by Organization Size 10.3. Market Size (US$ Mn) Forecast, by Organization Size 10.4. Digital Software Market Analysis, by Organization Size 10.5. Digital Software Market Attractiveness Analysis, by Organization Size 11. Digital Software Market Analysis and Forecast, by Application 11.1. Introduction and Definition 11.2. Digital Software Market Value Share Analysis, by Application 11.3. Market Size (US$ Mn) Forecast, by Application 11.4. Digital Software Market Analysis, by Application 11.5. Digital Software Market Attractiveness Analysis, by Application 12. Digital Software Market Analysis, by Region 12.1. Digital Software Market Value Share Analysis, by Region 12.2. Market Size (US$ Mn) Forecast, by Region 12.3. Digital Software Market Attractiveness Analysis, by Region 13. North America Digital Software Market Analysis 13.1. Key Findings 13.2. North America Digital Software Market Overview 13.3. North America Digital Software Market Value Share Analysis, by Component 13.4. North America Digital Software Market Forecast, by Component 13.4.1. Software 13.4.2. Services 13.5. North America Digital Software Market Value Share Analysis, by Software 13.6. North America Digital Software Market Forecast, by Software 13.6.1. Customer relationship management software 13.6.2. Email marketing software 13.6.3. Social media advertising 13.6.4. Search marketing software 13.6.5. Web content management software 13.6.6. Marketing automation software 13.6.7. Campaign management 13.6.8. Managed Services and Web-based Application Programming Interface 13.7. North America Digital Software Market Value Share Analysis, by Services 13.8. North America Digital Software Market Forecast, by Services 13.8.1. Managed service 13.8.2. Professional service 13.9. North America Digital Software Market Value Share Analysis, by Deployment Type 13.10. North America Digital Software Market Forecast, by Deployment Type 13.10.1. On-premises 13.10.2. Cloud 13.11. North America Digital Software Market Value Share Analysis, by Organization Size 13.12. North America Digital Software Market Forecast, by Organization Size 13.12.1. Small enterprises 13.12.2. Medium enterprise 13.12.3. Large enterprise 13.13. North America Digital Software Market Value Share Analysis, by Application 13.14. North America Digital Software Market Forecast, by Application 13.14.1. Consumer goods & retail 13.14.2. Media & entertainment 13.14.3. Telecom & IT 13.14.4. Travel and hospital 13.14.5. Healthcare 13.14.6. Education 13.14.7. Banking, Financial Services, and Insurance (BFSI) 13.14.8. Energy and Utilities 13.14.9. IT and Telecommunications 13.15. North America Digital Software Market Value Share Analysis, by Country 13.16. North America Digital Software Market Forecast, by Country 13.16.1.1. U.S., 2021–2029 13.16.1.2. Canada, 2021–2029 13.17. North America Digital Software Market Analysis, by Country 13.18. U.S. Digital Software Market Forecast, by Component 13.18.1. Software 13.18.2. Services 13.19. U.S. Digital Software Market Forecast, by Software 13.19.1. Customer relationship management software 13.19.2. Email marketing software 13.19.3. Social media advertising 13.19.4. Search marketing software 13.19.5. Web content management software 13.19.6. Marketing automation software 13.19.7. Campaign management 13.19.8. Managed Services and Web-based Application Programming Interface 13.20. U.S. Digital Software Market Forecast, by Services 13.20.1. Managed service 13.20.2. Professional service 13.21. U.S. Digital Software Market Forecast, by Deployment Type 13.21.1. On-premises 13.21.2. Cloud 13.22. U.S. Digital Software Market Forecast, by Organization Size 13.22.1. Small enterprises 13.22.2. Medium enterprise 13.22.3. Large enterprise 13.23. U.S. Digital Software Market Forecast, by Application 13.23.1. Consumer goods & retail 13.23.2. Media & entertainment 13.23.3. Telecom & IT 13.23.4. Travel and hospital 13.23.5. Healthcare 13.23.6. Education 13.24. Canada Digital Software Market Forecast, by Component 13.24.1. Software 13.24.2. Services 13.25. Canada Digital Software Market Forecast, by Software 13.25.1. Customer relationship management software 13.25.2. Email marketing software 13.25.3. Social media advertising 13.25.4. Search marketing software 13.25.5. Web content management software 13.25.6. Marketing automation software 13.25.7. Campaign management 13.25.8. Managed Services and Web-based Application Programming Interface 13.26. Canada Digital Software Market Forecast, by Services 13.26.1. Managed service 13.26.2. Professional service 13.27. Canada Digital Software Market Forecast, by Deployment Type 13.27.1. On-premises 13.27.2. Cloud 13.28. Canada Digital Software Market Forecast, by Organization Size 13.28.1. Small enterprises 13.28.2. Medium enterprise 13.28.3. Large enterprise 13.29. Canada Digital Software Market Forecast, by Application 13.29.1. Consumer goods & retail 13.29.2. Media & entertainment 13.29.3. Telecom & IT 13.29.4. Travel and hospital 13.29.5. Healthcare 13.29.6. Education 13.30. North America Digital Software Market Attractiveness Analysis 13.30.1. By Component 13.30.2. By Software 13.30.3. by Services 13.30.4. by Deployment Type 13.30.5. By Organization Size 13.30.6. by Application 13.31. PEST Analysis 14. Europe Digital Software Market Analysis 14.1. Key Findings 14.2. Europe Digital Software Market Overview 14.3. Europe Digital Software Market Value Share Analysis, by Component 14.4. Europe Digital Software Market Forecast, by Component 14.4.1. Software 14.4.2. Services 14.5. Europe Digital Software Market Value Share Analysis, by Software 14.6. Europe Digital Software Market Forecast, by Software 14.6.1. Customer relationship management software 14.6.2. Email marketing software 14.6.3. Social media advertising 14.6.4. Search marketing software 14.6.5. Web content management software 14.6.6. Marketing automation software 14.6.7. Campaign management 14.6.8. Managed Services and Web-based Application Programming Interface 14.7. Europe Digital Software Market Value Share Analysis, by Services 14.8. Europe Digital Software Market Forecast, by Services 14.8.1. Managed service 14.8.2. Professional service 14.9. Europe Digital Software Market Value Share Analysis, by Deployment Type 14.10. Europe Digital Software Market Forecast, by Deployment Type 14.10.1. On-premises 14.10.2. Cloud 14.11. Europe Digital Software Market Value Share Analysis, by Organization Size 14.12. Europe Digital Software Market Forecast, by Organization Size 14.12.1. Small enterprises 14.12.2. Medium enterprise 14.12.3. Large enterprise 14.13. Europe Digital Software Market Value Share Analysis, by Application 14.14. Europe Digital Software Market Forecast, by Application 14.14.1. Consumer goods & retail 14.14.2. Media & entertainment 14.14.3. Telecom & IT 14.14.4. Travel and hospital 14.14.5. Healthcare 14.14.6. Education 14.15. Europe Digital Software Market Value Share Analysis, by Country 14.16. Europe Digital Software Market Forecast, by Country 14.16.1.1. Germany 14.16.1.2. U.K. 14.16.1.3. France 14.16.1.4. Italy 14.16.1.5. Spain 14.16.1.6. Rest of Europe 14.17. Europe Digital Software Market Analysis, by Country/ Sub-region 14.18. Germany Digital Software Market Forecast, by Component 14.18.1. Software 14.18.2. Services 14.19. Germany Digital Software Market Forecast, by Software 14.19.1. Customer relationship management software 14.19.2. Email marketing software 14.19.3. Social media advertising 14.19.4. Search marketing software 14.19.5. Web content management software 14.19.6. Marketing automation software 14.19.7. Campaign management 14.19.8. Managed Services and Web-based Application Programming Interface 14.20. Germany Digital Software Market Forecast, by Services 14.20.1. Managed service 14.20.2. Professional service 14.21. Germany Digital Software Market Forecast, by Deployment Type 14.21.1. On-premises 14.21.2. Cloud 14.22. Germany Digital Software Market Forecast, by Organization Size 14.22.1. Small enterprises 14.22.2. Medium enterprise 14.22.3. Large enterprise 14.23. Germany Digital Software Market Forecast, by Application 14.23.1. Consumer goods & retail 14.23.2. Media & entertainment 14.23.3. Telecom & IT 14.23.4. Travel and hospital 14.23.5. Healthcare 14.23.6. Education 14.24. U.K. Digital Software Market Forecast, by Component 14.24.1. Software 14.24.2. Services 14.25. U.K. Digital Software Market Forecast, by Software 14.25.1. Customer relationship management software 14.25.2. Email marketing software 14.25.3. Social media advertising 14.25.4. Search marketing software 14.25.5. Web content management software 14.25.6. Marketing automation software 14.25.7. Campaign management 14.25.8. Managed Services and Web-based Application Programming Interface 14.26. U.K. Digital Software Market Forecast, by Services 14.26.1. Managed service 14.26.2. Professional service 14.27. U.K. Digital Software Market Forecast, by Deployment Type 14.27.1. On-premises 14.27.2. Cloud 14.28. U.K. Digital Software Market Forecast, by Organization Size 14.28.1. Small enterprises 14.28.2. Medium enterprise 14.28.3. Large enterprise 14.29. U.K. Digital Software Market Forecast, by Application 14.29.1. Consumer goods & retail 14.29.2. Media & entertainment 14.29.3. Telecom & IT 14.29.4. Travel and hospital 14.29.5. Healthcare 14.29.6. Education 14.30. France Digital Software Market Forecast, by Component 14.30.1. Software 14.30.2. Services 14.31. France Digital Software Market Forecast, by Software 14.31.1. Customer relationship management software 14.31.2. Email marketing software 14.31.3. Social media advertising 14.31.4. Search marketing software 14.31.5. Web content management software 14.31.6. Marketing automation software 14.31.7. Campaign management 14.31.8. Managed Services and Web-based Application Programming Interface 14.32. France Digital Software Market Forecast, by Services 14.32.1. Managed service 14.32.2. Professional service 14.33. France Digital Software Market Forecast, by Deployment Type 14.33.1. On-premises 14.33.2. Cloud 14.34. France Digital Software Market Forecast, by Organization Size 14.34.1. Small enterprises 14.34.2. Medium enterprise 14.34.3. Large enterprise 14.35. France Digital Software Market Forecast, by Application 14.35.1. Consumer goods & retail 14.35.2. Media & entertainment 14.35.3. Telecom & IT 14.35.4. Travel and hospital 14.35.5. Healthcare 14.36. Education 14.37. Italy Digital Software Market Forecast, by Component 14.37.1. Software 14.37.2. Services 14.38. Italy Digital Software Market Forecast, by Software 14.38.1. Customer relationship management software 14.38.2. Email marketing software 14.38.3. Social media advertising 14.38.4. Search marketing software 14.38.5. Web content management software 14.38.6. Marketing automation software 14.38.7. Campaign management 14.38.8. Managed Services and Web-based Application Programming Interface 14.39. Italy Digital Software Market Forecast, by Services 14.39.1. Managed service 14.39.2. Professional service 14.40. Italy Digital Software Market Forecast, by Deployment Type 14.40.1. On-premises 14.40.2. Cloud 14.41. Italy Digital Software Market Forecast, by Organization Size 14.41.1. Small enterprises 14.41.2. Medium enterprise 14.41.3. Large enterprise 14.42. Italy Digital Software Market Forecast, by Application 14.42.1. Consumer goods & retail 14.42.2. Media & entertainment 14.42.3. Telecom & IT 14.42.4. Travel and hospital 14.42.5. Healthcare 14.42.6. Education 14.43. Spain Digital Software Market Forecast, by Component 14.43.1. Software 14.43.2. Services 14.44. Spain Digital Software Market Forecast, by Software 14.44.1. Customer relationship management software 14.44.2. Email marketing software 14.44.3. Social media advertising 14.44.4. Search marketing software 14.44.5. Web content management software 14.44.6. Marketing automation software 14.44.7. Campaign management 14.44.8. Managed Services and Web-based Application Programming Interface 14.45. Spain Digital Software Market Forecast, by Services 14.45.1. Managed service 14.45.2. Professional service 14.46. Spain Digital Software Market Forecast, by Deployment Type 14.46.1. On-premises 14.46.2. Cloud 14.47. Spain Digital Software Market Forecast, by Organization Size 14.47.1. Small enterprises 14.47.2. Medium enterprise 14.47.3. Large enterprise 14.48. Spain Digital Software Market Forecast, by Application 14.48.1. Consumer goods & retail 14.48.2. Media & entertainment 14.48.3. Telecom & IT 14.48.4. Travel and hospital 14.48.5. Healthcare 14.48.6. Education 14.49. Rest of Europe Digital Software Market Forecast, by Component 14.49.1. Software 14.49.2. Services 14.50. Rest of Europe Digital Software Market Forecast, by Software 14.50.1. Customer relationship management software 14.50.2. Email marketing software 14.50.3. Social media advertising 14.50.4. Search marketing software 14.50.5. Web content management software 14.50.6. Marketing automation software 14.50.7. Campaign management 14.50.8. Managed Services and Web-based Application Programming Interface 14.51. Rest of Europe Digital Software Market Forecast, by Services 14.51.1. Managed service 14.51.2. Professional service 14.52. Rest Of Europe Digital Software Market Forecast, by Deployment Type 14.52.1. On-premises 14.52.2. Cloud 14.53. Rest Of Europe Digital Software Market Forecast, by Organization Size 14.53.1. Small enterprises 14.53.2. Medium enterprise 14.53.3. Large enterprise 14.54. Rest Of Europe Digital Software Market Forecast, by Application 14.54.1. Consumer goods & retail 14.54.2. Media & entertainment 14.54.3. Telecom & IT 14.54.4. Travel and hospital 14.54.5. Healthcare 14.54.6. Education 14.55. Europe Digital Software Market Attractiveness Analysis 14.55.1. By Component 14.55.2. By Software 14.55.3. by Services 14.55.4. by Deployment Type 14.55.5. By Organization Size 14.55.6. by Application 14.56. PEST Analysis 15. Asia Pacific Digital Software Market Analysis 15.1. Key Findings 15.2. Asia Pacific Digital Software Market Overview 15.3. Asia Pacific Digital Software Market Value Share Analysis, by Component 15.4. Asia Pacific Digital Software Market Forecast, by Component 15.4.1. Software 15.4.2. Services 15.5. Asia Pacific Digital Software Market Value Share Analysis, by Software 15.6. Asia Pacific Digital Software Market Forecast, by Software 15.6.1. Customer relationship management software 15.6.2. Email marketing software 15.6.3. Social media advertising 15.6.4. Search marketing software 15.6.5. Web content management software 15.6.6. Marketing automation software 15.6.7. Campaign management 15.6.8. Managed Services and Web-based Application Programming Interface 15.7. Asia Pacific Digital Software Market Value Share Analysis, by Services 15.8. Asia Pacific Digital Software Market Forecast, by Services 15.8.1. Managed service 15.8.2. Professional service 15.9. Asia Pacific Digital Software Market Value Share Analysis, by Deployment Type 15.10. Asia Pacific Digital Software Market Forecast, by Deployment Type 15.10.1. On-premises 15.10.2. Cloud 15.11. Asia Pacific Digital Software Market Value Share Analysis, by Organization Size 15.12. Asia Pacific Digital Software Market Forecast, by Organization Size 15.12.1. Small enterprises 15.12.2. Medium enterprise 15.12.3. Large enterprise 15.13. Asia Pacific Digital Software Market Value Share Analysis, by Application 15.14. Asia Pacific Digital Software Market Forecast, by Application 15.14.1. Consumer goods & retail 15.14.2. Media & entertainment 15.14.3. Telecom & IT 15.14.4. Travel and hospital 15.14.5. Healthcare 15.14.6. Education 15.15. Asia Pacific Digital Software Market Value Share Analysis, by Country 15.16. Asia Pacific Digital Software Market Forecast, by Country 15.16.1. China, 2021–2029 15.16.2. India, 2021–2029 15.16.3. Japan, 2021–2029 15.16.4. ASEAN, 2021–2029 15.16.5. Rest of Asia Pacific, 2021–2029 15.17. Asia Pacific Digital Software Market Analysis, by Country/ Sub-region 15.18. China Digital Software Market Forecast, by Component 15.18.1. Software 15.18.2. Services 15.19. China Digital Software Market Forecast, by Software 15.19.1. Customer relationship management software 15.19.2. Email marketing software 15.19.3. Social media advertising 15.19.4. Search marketing software 15.19.5. Web content management software 15.19.6. Marketing automation software 15.19.7. Campaign management 15.19.8. Managed Services and Web-based Application Programming Interface 15.20. China Digital Software Market Forecast, by Services 15.20.1. Managed service 15.20.2. Professional service 15.21. China Digital Software Market Forecast, by Deployment Type 15.21.1. On-premises 15.21.2. Cloud 15.22. China Digital Software Market Forecast, by Organization Size 15.22.1. Small enterprises 15.22.2. Medium enterprise 15.22.3. Large enterprise 15.23. China Digital Software Market Forecast, by Application 15.23.1. Consumer goods & retail 15.23.2. Media & entertainment 15.23.3. Telecom & IT 15.23.4. Travel and hospital 15.23.5. Healthcare 15.23.6. Education 15.24. India Digital Software Market Forecast, by Component 15.24.1. Software 15.24.2. Services 15.25. India Digital Software Market Forecast, by Software 15.25.1. Customer relationship management software 15.25.2. Email marketing software 15.25.3. Social media advertising 15.25.4. Search marketing software 15.25.5. Web content management software 15.25.6. Marketing automation software 15.25.7. Campaign management 15.25.8. Managed Services and Web-based Application Programming Interface 15.26. India Digital Software Market Forecast, by Services 15.26.1. Managed service 15.26.2. Professional service 15.27. India Digital Software Market Forecast, by Deployment Type 15.27.1. On-premises 15.27.2. Cloud 15.28. India Digital Software Market Forecast, by Organization Size 15.28.1. Small enterprises 15.28.2. Medium enterprise 15.28.3. Large enterprise 15.29. India Digital Software Market Forecast, by Application 15.29.1. Consumer goods & retail 15.29.2. Media & entertainment 15.29.3. Telecom & IT 15.29.4. Travel and hospital 15.29.5. Healthcare 15.29.6. Education 15.30. Japan Digital Software Market Forecast, by Component 15.30.1. Software 15.30.2. Services 15.31. Japan Digital Software Market Forecast, by Software 15.31.1. Customer relationship management software 15.31.2. Email marketing software 15.31.3. Social media advertising 15.31.4. Search marketing software 15.31.5. Web content management software 15.31.6. Marketing automation software 15.31.7. Campaign management 15.31.8. Managed Services and Web-based Application Programming Interface 15.32. Japan Digital Software Market Forecast, by Services 15.32.1. Managed service 15.32.2. Professional service 15.33. Japan Digital Software Market Forecast, by Deployment Type 15.33.1. On-premises 15.33.2. Cloud 15.34. Japan Digital Software Market Forecast, by Organization Size 15.34.1. Small enterprises 15.34.2. Medium enterprise 15.34.3. Large enterprise 15.35. Japan Digital Software Market Forecast, by Application 15.35.1. Consumer goods & retail 15.35.2. Media & entertainment 15.35.3. Telecom & IT 15.35.4. Travel and hospital 15.35.5. Healthcare 15.35.6. Education 15.36. ASEAN Digital Software Market Forecast, by Component 15.36.1. Software 15.36.2. Services 15.37. ASEAN Digital Software Market Forecast, by Software 15.37.1. Customer relationship management software 15.37.2. Email marketing software 15.37.3. Social media advertising 15.37.4. Search marketing software 15.37.5. Web content management software 15.37.6. Marketing automation software 15.37.7. Campaign management 15.37.8. Managed Services and Web-based Application Programming Interface 15.38. ASEAN Digital Software Market Forecast, by Services 15.38.1. Managed service 15.38.2. Professional service 15.39. ASEAN Digital Software Market Forecast, by Deployment Type 15.39.1. On-premises 15.39.2. Cloud 15.40. ASEAN Digital Software Market Forecast, by Organization Size 15.40.1. Small enterprises 15.40.2. Medium enterprise 15.40.3. Large enterprise 15.41. ASEAN Digital Software Market Forecast, by Application 15.41.1. Consumer goods & retail 15.41.2. Media & entertainment 15.41.3. Telecom & IT 15.41.4. Travel and hospital 15.41.5. Healthcare 15.41.6. Education 15.42. Rest of Asia Pacific Digital Software Market Forecast, by Component 15.42.1. Software 15.42.2. Services 15.43. Rest of Asia Pacific Digital Software Market Forecast, by Software 15.43.1. Customer relationship management software 15.43.2. Email marketing software 15.43.3. Social media advertising 15.43.4. Search marketing software 15.43.5. Web content management software 15.43.6. Marketing automation software 15.43.7. Campaign management 15.43.8. Managed Services and Web-based Application Programming Interface 15.44. Rest of Asia Pacific Digital Software Market Forecast, by Services 15.44.1. Managed service 15.44.2. Professional service 15.45. Rest of Asia Pacific Digital Software Market Forecast, by Deployment Type 15.45.1. On-premises 15.45.2. Cloud 15.46. Rest of Asia Pacific Digital Software Market Forecast, by Organization Size 15.46.1. Small enterprises 15.46.2. Medium enterprise 15.46.3. Large enterprise 15.47. Rest of Asia Pacific Digital Software Market Forecast, by Application 15.47.1. Consumer goods & retail 15.47.2. Media & entertainment 15.47.3. Telecom & IT 15.47.4. Travel and hospital 15.47.5. Healthcare 15.47.6. Education 15.48. Asia Pacific Digital Software Market Attractiveness Analysis 15.48.1. By Component 15.48.2. By Software 15.48.3. by Services 15.48.4. by Deployment Type 15.48.5. By Organization Size 15.48.6. by Application 15.49. PEST Analysis 16. Middle East & Africa Digital Software Market Analysis 16.1. Key Findings 16.2. Middle East & Africa Digital Software Market Overview 16.3. Middle East & Africa Digital Software Market Value Share Analysis, by Component 16.4. Middle East & Africa Digital Software Market Forecast, by Component 16.4.1. Software 16.4.2. Services 16.5. Middle East & Africa Digital Software Market Value Share Analysis, by Software 16.6. Middle East & Africa Digital Software Market Forecast, by Software 16.6.1. Customer relationship management software 16.6.2. Email marketing software 16.6.3. Social media advertising 16.6.4. Search marketing software 16.6.5. Web content management software 16.6.6. Marketing automation software 16.6.7. Campaign management 16.6.8. Managed Services and Web-based Application Programming Interface 16.7. Middle East & Africa Digital Software Market Value Share Analysis, by Services 16.8. Middle East & Africa Digital Software Market Forecast, by Services 16.8.1. Managed service 16.8.2. Professional service 16.9. Middle East & Africa Digital Software Market Value Share Analysis, by Deployment Type 16.10. Middle East & Africa Digital Software Market Forecast, by Deployment Type 16.10.1. On-premises 16.10.2. Cloud 16.11. Middle East & Africa Digital Software Market Value Share Analysis, by Organization Size 16.12. Middle East & Africa Digital Software Market Forecast, by Organization Size 16.12.1. Small enterprises 16.12.2. Medium enterprise 16.12.3. Large enterprise 16.13. Middle East & Africa Digital Software Market Value Share Analysis, by Application 16.14. Middle East & Africa Digital Software Market Forecast, by Application 16.14.1. Consumer goods & retail 16.14.2. Media & entertainment 16.14.3. Telecom & IT 16.14.4. Travel and hospital 16.14.5. Healthcare 16.14.6. Education 16.15. Middle East & Africa Digital Software Market Value Share Analysis, by Country 16.16. Middle East & Africa Digital Software Market Forecast, by Country 16.16.1. GCC, 2021–2029 16.16.2. South Africa, 2021–2029 16.16.3. Rest of Middle East & Africa, 2021–2029 16.17. Middle East & Africa Digital Software Market Analysis, by Country/ Sub-region 16.18. GCC Digital Software Market Forecast, by Component 16.18.1. Software 16.18.2. Services 16.19. GCC Digital Software Market Forecast, by Software 16.19.1. Customer relationship management software 16.19.2. Email marketing software 16.19.3. Social media advertising 16.19.4. Search marketing software 16.19.5. Web content management software 16.19.6. Marketing automation software 16.19.7. Campaign management 16.19.8. Managed Services and Web-based Application Programming Interface 16.20. GCC Digital Software Market Forecast, by Services 16.20.1. Managed service 16.20.2. Professional service 16.21. GCC Digital Software Market Forecast, by Deployment Type 16.21.1. On-premises 16.21.2. Cloud 16.22. GCC Digital Software Market Forecast, by Organization Size 16.22.1. Small enterprises 16.22.2. Medium enterprise 16.22.3. Large enterprise 16.23. GCC Digital Software Market Forecast, by Application 16.23.1. Consumer goods & retail 16.23.2. Media & entertainment 16.23.3. Telecom & IT 16.23.4. Travel and hospital 16.23.5. Healthcare 16.23.6. Education 16.24. South Africa Digital Software Market Forecast, by Component 16.24.1. Software 16.24.2. Services 16.25. South Africa Digital Software Market Forecast, by Software 16.25.1. Customer relationship management software 16.25.2. Email marketing software 16.25.3. Social media advertising 16.25.4. Search marketing software 16.25.5. Web content management software 16.25.6. Marketing automation software 16.25.7. Campaign management 16.25.8. Managed Services and Web-based Application Programming Interface 16.26. South Africa Digital Software Market Forecast, by Services 16.26.1. Managed service 16.26.2. Professional service 16.27. South Africa Digital Software Market Forecast, by Deployment Type 16.27.1. On-premises 16.27.2. Cloud 16.28. South Africa Digital Software Market Forecast, by Organization Size 16.28.1. Small enterprises 16.28.2. Medium enterprise 16.28.3. Large enterprise 16.29. South Africa Digital Software Market Forecast, by Application 16.29.1. Consumer goods & retail 16.29.2. Media & entertainment 16.29.3. Telecom & IT 16.29.4. Travel and hospital 16.29.5. Healthcare 16.29.6. Education 16.30. Rest of Middle East & Africa Digital Software Market Forecast, by Component 16.30.1. Software 16.30.2. Services 16.31. Rest of Middle East & Africa Digital Software Market Forecast, by Software 16.31.1. Customer relationship management software 16.31.2. Email marketing software 16.31.3. Social media advertising 16.31.4. Search marketing software 16.31.5. Web content management software 16.31.6. Marketing automation software 16.31.7. Campaign management 16.31.8. Managed Services and Web-based Application Programming Interface 16.32. Rest of Middle East & Africa Digital Software Market Forecast, by Services 16.32.1. Managed service 16.32.2. Professional service 16.33. Rest of Middle East & Africa Digital Software Market Forecast, by Deployment Type 16.33.1. On-premises 16.33.2. Cloud 16.34. Rest of Middle East & Africa Digital Software Market Forecast, by Organization Size 16.34.1. Small enterprises 16.34.2. Medium enterprise 16.34.3. Large enterprise 16.35. Rest of Middle East & Africa Digital Software Market Forecast, by Application 16.35.1. Consumer goods & retail 16.35.2. Media & entertainment 16.35.3. Telecom & IT 16.35.4. Travel and hospital 16.35.5. Healthcare 16.35.6. Education 16.36. Middle East & Africa Digital Software Market Attractiveness Analysis 16.36.1. By Component 16.36.2. By Software 16.36.3. by Services 16.36.4. by Deployment Type 16.36.5. By Organization Size 16.36.6. by Application 16.37. PEST Analysis 17. Latin America Digital Software Market Analysis 17.1. Key Findings 17.2. Latin America Digital Software Market Overview 17.3. Latin America Digital Software Market Value Share Analysis, by Component 17.4. Latin America Digital Software Market Forecast, by Component 17.4.1. Software 17.4.2. Services 17.5. Latin America Digital Software Market Value Share Analysis, by Software 17.6. Latin America Digital Software Market Forecast, by Software 17.6.1. Customer relationship management software 17.6.2. Email marketing software 17.6.3. Social media advertising 17.6.4. Search marketing software 17.6.5. Web content management software 17.6.6. Marketing automation software 17.6.7. Campaign management 17.6.8. Managed Services and Web-based Application Programming Interface 17.7. Latin America Digital Software Market Value Share Analysis, by Services 17.8. Latin America Digital Software Market Forecast, by Services 17.8.1. Managed service 17.8.2. Professional service 17.9. Latin America Digital Software Market Value Share Analysis, by Deployment Type 17.10. Latin America Digital Software Market Forecast, by Deployment Type 17.10.1. On-premises 17.10.2. Cloud 17.11. Latin America Digital Software Market Value Share Analysis, by Organization Size 17.12. Latin America Digital Software Market Forecast, by Organization Size 17.12.1. Small enterprises 17.12.2. Medium enterprise 17.12.3. Large enterprise 17.13. Latin America Digital Software Market Value Share Analysis, by Application 17.14. Latin America Digital Software Market Forecast, by Application 17.14.1. Consumer goods & retail 17.14.2. Media & entertainment 17.14.3. Telecom & IT 17.14.4. Travel and hospital 17.14.5. Healthcare 17.14.6. Education 17.15. Latin America Digital Software Market Value Share Analysis, by Country 17.16. Latin America Digital Software Market Forecast, by Country 17.16.1.1. Brazil, 2021–2029 17.16.1.2. Mexico, 2021–2029 17.16.1.3. Rest of Latin America, 2021–2029 17.17. Latin America Digital Software Market Analysis, by Country/ Sub-region 17.18. Brazil Digital Software Market Forecast, by Component 17.18.1. Software 17.18.2. Services 17.19. Brazil Digital Software Market Forecast, by Software 17.19.1. Customer relationship management software 17.19.2. Email marketing software 17.19.3. Social media advertising 17.19.4. Search marketing software 17.19.5. Web content management software 17.19.6. Marketing automation software 17.19.7. Campaign management 17.19.8. Managed Services and Web-based Application Programming Interface 17.20. Brazil Digital Software Market Forecast, by Services 17.20.1. Managed service 17.20.2. Professional service 17.21. Brazil Digital Software Market Forecast, by Deployment Type 17.21.1. On-premises 17.21.2. Cloud 17.22. Brazil Digital Software Market Forecast, by Organization Size 17.22.1. Small enterprises 17.22.2. Medium enterprise 17.22.3. Large enterprise 17.23. Brazil Digital Software Market Forecast, by Application 17.23.1. Consumer goods & retail 17.23.2. Media & entertainment 17.23.3. Telecom & IT 17.23.4. Travel and hospital 17.23.5. Healthcare 17.23.6. Education 17.24. Mexico Digital Software Market Forecast, by Component 17.24.1. Software 17.24.2. Services 17.25. Mexico Digital Software Market Forecast, by Software 17.25.1. Customer relationship management software 17.25.2. Email marketing software 17.25.3. Social media advertising 17.25.4. Search marketing software 17.25.5. Web content management software 17.25.6. Marketing automation software 17.25.7. Campaign management 17.25.8. Managed Services and Web-based Application Programming Interface 17.26. Mexico Digital Software Market Forecast, by Services 17.26.1. Managed service 17.26.2. Professional service 17.27. Mexico Digital Software Market Forecast, by Deployment Type 17.27.1. On-premises 17.27.2. Cloud 17.28. Mexico Digital Software Market Forecast, by Organization Size 17.28.1. Small enterprises 17.28.2. Medium enterprise 17.28.3. Large enterprise 17.29. Mexico Digital Software Market Forecast, by Application 17.29.1. Consumer goods & retail 17.29.2. Media & entertainment 17.29.3. Telecom & IT 17.29.4. Travel and hospital 17.29.5. Healthcare 17.29.6. Education 17.30. Rest of Latin America Digital Software Market Forecast, by Component 17.30.1. Software 17.30.2. Services 17.31. Rest of Latin America Digital Software Market Forecast, by Software 17.31.1. Customer relationship management software 17.31.2. Email marketing software 17.31.3. Social media advertising 17.31.4. Search marketing software 17.31.5. Web content management software 17.31.6. Marketing automation software 17.31.7. Campaign management 17.31.8. Managed Services and Web-based Application Programming Interface 17.32. Rest of Latin America Digital Software Market Forecast, by Services 17.32.1. Managed service 17.32.2. Professional service 17.33. Rest of Latin America Digital Software Market Forecast, by Deployment Type 17.33.1. On-premises 17.33.2. Cloud 17.34. Rest of Latin America Digital Software Market Forecast, by Organization Size 17.34.1. Small enterprises 17.34.2. Medium enterprise 17.34.3. Large enterprise 17.35. Rest of Latin America Digital Software Market Forecast, by Application 17.35.1. Consumer goods & retail 17.35.2. Media & entertainment 17.35.3. Telecom & IT 17.35.4. Travel and hospital 17.35.5. Healthcare 17.35.6. Education 17.36. Latin America Digital Software Market Attractiveness Analysis 17.36.1. By Component 17.36.2. By Software 17.36.3. by Services 17.36.4. by Deployment Type 17.36.5. By Organization Size 17.36.6. by Application 17.37. PEST Analysis 18. Company Profiles 18.1. Market Share Analysis, by Company 18.2. Competition Matrix 18.3. Company Profiles: Key Players 18.3.1. IBM Corp. 18.3.1.1. Company Overview 18.3.1.2. Financial Overview 18.3.1.3. Business Strategy 18.3.1.4. Recent Developments 18.3.1.5. Manufacturing Footprint 18.3.2. Adobe Systems Incorporated 18.3.3. Oracle Corporation 18.3.4. SAP SE 18.3.5. Salesforce.com 18.3.6. Inc. 18.3.7. Marketo 18.3.8. Microsoft Corporation 18.3.9. HubSpot Inc. 18.3.10. SAS Institute Inc. 18.3.11. Act on Software 18.3.12. Com 18.3.13. Amazon Web Services, 18.3.14. Fujitsu Ltd. 18.3.15. Teradata Corporation 18.3.16. Infor 18.3.17. HP Development Company 18.3.18. L.P. 18.3.19. SAP AG 18.3.20. Salesforce.com 18.3.21. Hewlett-Packard 18.3.22. SimplyCast. 19. Primary Key Insights